Open to opportunities

Rizwan Khan

@rizwankhan9

Message

I build marketing measurement systems that turn paid media spend into auditable growth decisions.

India

Message

What I'm looking for

I'm looking for immediate full- or part-time remote work where I can build and improve paid-media measurement, attribution, experimentation, CDP, and reporting systems from India.

I've built measurement functions for Paradigm (Paradex), Sandbox VR, and Self Esteem Brands, connecting paid-media decisions to more reliable business outcomes. At Paradex, I rebuilt cross-domain tracking from 12% to 74% of sign-ups and established GA4, GTM, Consent Mode v2, server-side collection, and reporting infrastructure.

At Sandbox VR, I managed a US$1.3M annual media budget and used Google geo-holdout studies to show where platform attribution overstated contribution. I rebuilt pacing around incrementality findings and developed propensity and marketing mix models in Python.

I've led Segment CDP implementation, GA4 migration, consent rollout, signal-loss programmes, experimentation, and cohort economics across five franchise brands. I also negotiated agency performance terms that cut fees 22%, mentored two analysts, and regularly translated attribution and commercial performance for founders, franchise owners, and executive teams.

I publish open-source tools that formalize senior marketing judgement: auditable ad-account rules, AI agent skills for live account analysis, AI-answer brand measurement, and browser-based marketing mix modelling. I'm available immediately for full- or part-time remote work from India.

Experience

Work history, roles, and key accomplishments

Marketing and Analytics Head

Paradigm (Paradex)

Oct 2025 - Jul 2026 (9 months)

Built the entire measurement function for a company that had none. Found cross-domain tracking capturing 12 percent of sign-ups and rebuilt it to 74 percent. Stood up GA4 and GTM with Consent Mode v2 including server-side collection, an agreed 23-channel classification schema, and an AWS Athena to Metabase reporting pipeline. Ran paid acquisition across X, LinkedIn, Meta and TikTok inside a compli

GA4 Google Tag Manager Consent Mode V2 Server Side Tracking Metabase Paid Media LinkedIn Meta TikTok Compliance

Marketing Analyst, Growth and Performance Marketing

Sandbox VR

Oct 2024 - Oct 2025 (1 year)

Owned a US$1.3M annual media budget at 4.5x blended platform-attributed ROAS, then ran geo-holdout incrementality studies with Google that showed platform attribution was overstating contribution and that launch ramps had been too aggressive. Rebuilt the pacing model on the holdout results. Built propensity and marketing mix models in Python. Set the agency brief, chaired readouts and reconciled a

ROAS Python Marketing Mix Modeling Agency Management Pacing

Digital Analyst and Analytics Lead

Self Esteem Brands

Jul 2023 - Sep 2024 (1 year 2 months)

Reported monthly to the executive team on CAC, LTV to CAC above 3:1, payback inside 11 months and contribution margin by cohort. Led the Segment CDP implementation, the GA4 migration, the consent platform rollout and the signal-loss programme across five brands and every franchise market. Ran the A/B and multivariate testing programme through an Optimizely to VWO migration. Taught independent fran

CAC CAC LTV Optimization Payback Period Contribution Margin GA4 A B Testing Multivariate Testing Optimizely VWO Agency Negotiations Mentor

Digital Marketing Analyst, Business Intelligence

Sesame3 Inc (GoZeno)

Feb 2023 - Jul 2023 (5 months)

Go-to-market measurement for the launch of a B2B document AI product.

B2B AI Products

Marketing Manager

S.P. Retail Malls and Resorts

May 2017 - May 2021 (4 years)

Ran marketing and measurement for a physical destination business, including outdoor and print vendor selection and negotiation, and a measurement approach for channels that report no conversion. Built the group's first recurring revenue line through a subscription and loyalty programme.

Marketing Measurement Vendor Selection Negotiation Subscriptions

Account Manager

StartUp Media

Nov 2014 - Mar 2017 (2 years 4 months)

Owned new business, then acted as the outside marketing function for clients who had none, mostly founders running their first business. Delivery for Aditya Birla Fashion and Retail brands including Pantaloons, Vero Moda and Jack and Jones, plus Converse and National Geographic. Amazon Ads for Swipe Telecom in the early Sponsored Products era.

New Business Marketing Amazon Ads Client Management

Digital Program Manager

Publicis Health

Jan 2012 - Dec 2014 (2 years 11 months)

Ran medical, legal and regulatory submission for pharmaceutical field-force content. Delivered an augmented reality detailing application for Boehringer Ingelheim and Roche. Campaign measurement across Universal Analytics, Adobe Analytics and Mixpanel.

Augmented Reality Campaign Measurement Universal Analytics Adobe Analytics Mixpanel