Riyaa D R

I’m a Senior Consultant in Marketing Science & Operations at Reddit (via MarketStar), where I design and execute end-to-end measurement and experimentation studies for 100+ clients. My work spans conversion lift, brand lift, and incrementality tests, helping drive ~20% lift in brand and engagement metrics through decisions grounded in evidence.

I build and operationalise learning agendas for enterprise clients, aligning measurement priorities, study design, and KPIs to business objectives across EMEA, the US, and AU. I also lead performance diagnostics across multi-market campaigns using marketing mix and incrementality principles to evaluate channel contribution and translate findings into ROI-driven strategy recommendations.

Across stakeholders, I deliver clear measurement narratives to both technical and non-technical audiences, turning complex analyses into actionable recommendations that earn repeat investment. I’ve also built an end-to-end campaign operations system integrating automation and AI to streamline setup-to-reporting workflows, reducing manual effort by 60%—and I bring the same rigor from my earlier quantitative research experience at Kantar using SPSS and multi-market tracking systems.