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Kushal Bhadra

@kushalbhadra

Senior Data Scientist at Dentsu delivering enterprise ML and analytics solutions, including work that cut decision latency by 35%.

India

Message

At Dentsu, I lead analytics consulting and machine learning engagements for Fortune 500 clients, turning business challenges into decision intelligence solutions. My work includes customer and marketing analytics products that reduced decision latency by 35%, alongside modeling that improved conversion and retention metrics.

At PhysicsWallah, I designed A/B testing programs that delivered a 27% CTR uplift and developed retention analytics that improved customer satisfaction by 18%. Earlier, at Embibe and Ineuron Intelligence Pvt. Ltd., I worked on learning analytics, predictive modeling, experimentation, and SQL-driven reporting solutions.

Experience

Work history, roles, and key accomplishments

Current

Senior Data Scientist

Current

Dentsu

Jun 2024 - Present (2 years 4 months)

Led end-to-end analytics consulting and ML implementation engagements for Fortune 500 clients across healthcare, retail, BFSI, and eCommerce domains. Delivered 20+ enterprise-grade analytics and ML solutions, reducing decision latency by 35% and improving reporting accuracy.

Senior Data Scientist

PhysicsWallah

Jan 2023 - May 2024 (1 year 4 months)

Spearheaded product analytics and growth consulting initiatives for large-scale EdTech products. Designed and analyzed large-scale A/B testing programs, delivering a 27% uplift in CTR and improving customer satisfaction by 18%.

Product Analytics Growth Analytics A B Testing Experimentation Cohort Analysis Retention Analysis Behavioral Segmentation Marketing Mix Modeling Media Measurement Power BI Qlik Sense SQL Report Automation Executive Dashboards Stakeholder Management

Analytics Consultant

Embibe

Apr 2021 - Dec 2022 (1 year 8 months)

Delivered analytics consulting and implementation support for large-scale learning analytics initiatives by analyzing 5M+ learner interactions. Built automated SQL-driven data pipelines and dashboard ecosystems, improving reporting efficiency by 30% and retention by 12%.

Analytics Consulting Learning Analytics SQL Data Pipelines Dashboard Development KPI Tracking Executive Reporting Customer Behavior Analysis Engagement Analytics Retention Analysis data accessibility Governance and Reporting

Data Science Consultant

Ineuron Intelligence Pvt. Ltd.

Sep 2019 - Mar 2021 (1 year 6 months)

Worked on analytics consulting and data science implementation projects across customer, product, and business intelligence domains. Built predictive analytics and statistical modeling solutions, improving user engagement by 17% and reducing drop-off by 11%.