Open to opportunities

Rohit Thakur

@rohitthakur7

Staff Data Scientist at IQUANTI applying MMM and AI to measure marketing impact and establish incremental ROI.

At IQUANTI, I lead decision science and advanced analytics across financial services engagements, using MMM, attribution, time-series modeling, and AI to quantify marketing impact. I also run incrementality programs with geo attribution and matched-market holdout tests to establish causal lift and incremental ROI.

At Annalect (Omnicom Group), I led marketing mix modeling projects for APAC clients and implemented Google Meridian MMM for an insurance client. At ZSapiens Softech, I developed AI-driven tools, including a document summarization system using RAG and Qwen, and a predictive admission model that achieved an 80% F1-score and 90% recall.

Experience

Work history, roles, and key accomplishments

Current

Staff Data Scientist

Current

IQUANTI

Aug 2026 - Present (2 months)

Lead Decision Science and advanced analytics across financial services engagements, applying MMM, attribution, time-series modeling, and AI to quantify marketing impact. Drive MarTech transformation and deploy AI agents to deliver data-driven solutions and measurable client outcomes.

Marketing Mix Modeling Attribution Time Series Modeling AI Martech Incrementality Geo Attribution Matched Market Holdout Tests Behavioral Segmentation Causal Lift ROI Optimization

Data Scientist : Marketing and Decision Science

Annalect (Omnicom Group)

Jun 2025 - Aug 2026 (1 year 2 months)

Led marketing mix modeling projects for major APAC clients across telecom, automotive, and airline industries, delivering region-specific insights and ROI optimization. Executed Bayesian Marketing Mix Modeling and implemented Google Meridian MMM for an insurance client, unlocking media attribution insights.

Marketing Mix Modeling Bayesian Modeling Time series Forecasting Google Meridian MMM Redshift Propensity Scoring Feature Engineering XGBoost Econometric Causal Analysis Mentorship

Manager Analytics

ZSapiens Softech

Sep 2021 - May 2025 (3 years 8 months)

Collaborated with C-level leadership in a startup environment to drive data-driven strategies. Architected AI-driven solutions including a text summarization tool and automated grading system, and deployed a secure document summarization system using RAG and Qwen.

AI ChatGpt LLaMA RAG Qwen Logistic Regression XGBoost A B Testing Marketing Optimization Edtech Startups

Sales Manager Analytics

WhiteHat Jr (BYJU’s)

Jan 2020 - Dec 2021 (1 year 11 months)

Leveraged Salesforce CRM analytics to track pipeline health, deal velocity, and sales funnel performance, providing actionable insights that improved forecasting accuracy and revenue visibility. Developed sales forecasting models using historical CRM and market data.

Salesforce CRM Analytics Sales Forecasting Pipeline Management Deal Velocity Metrics Funnel Analysis Revenue Visibility

Assistant Business Head

Appco Group India

Jan 2015 - Dec 2020 (5 years 11 months)

Spearheaded a team of 15 associates by building enthusiasm, listening to feedback, and implementing solutions to exceed goals. Recruited and trained team members adhering to company guidelines and collaborated with cross-functional teams to align on strategy and business objectives.

Team Leadership Recruitment Training Cross Functional Collaboration Strategy alignment

Education

Degrees, certifications, and relevant coursework

Indian School of Business

Advanced Management Program, Business Analytics/Data Science

Completed the Advanced Management Program in Business Analytics/Data Science, achieving 83% test accuracy on Uber's Interviewer Recommendation Model and developing a fraud analytics model for Kaspersky during the ISB Datathon.