Mohammed Saqib Atiq
@mohammedsaqibatiq
Data Science and AI Strategy Leader with 10+ years of experience.
IndiaWhat I'm looking for
I am a Data Science and AI Strategy Leader with over 10 years of experience specializing in machine learning, predictive modeling, and marketing analytics. My expertise lies in developing personalized recommendations and building robust recommender systems that drive growth and optimize performance. I have a proven track record of automating data pipelines and scaling data-driven strategies across various domains, including Retail, AdTech, FinTech, and AI-driven SaaS platforms.
In my current role as Senior Director at CoolerX, I have successfully developed real-time marketing attribution models that improved campaign ROI by 15% and designed automated ETL pipelines that track conversion rates and revenue impact. My previous experience includes leading customer segmentation initiatives at Zepto, where I increased retention by 20%, and optimizing a $100M+ marketing budget at Dunnhumby through ML-driven audience targeting. I am passionate about leveraging data to drive business success and am committed to continuous learning and innovation in the field.
Experience
Work history, roles, and key accomplishments
Senior Director, Data & Analytics
CoolerX
Feb 2024 - Present (1 year 4 months)
Led the development of real-time marketing attribution models, improving campaign ROI by 15%. Built LTV models to optimize media spend and designed automated ETL pipelines and BI dashboards to track conversion rates and revenue impact.
Associate Director, Growth & Revenue
Zepto
May 2023 - Jan 2024 (8 months)
Led customer segmentation and predictive modelling initiatives, increasing retention by 20%. Developed automated audience segmentation models and optimized paid media spend allocation, improving marketing efficiency by 18%.
Lead Data Scientist
Dunnhumby
Sep 2019 - May 2023 (3 years 8 months)
Optimized a $100M+ marketing budget through ML-driven audience targeting. Built multi-touch attribution models and predictive churn models, increasing engagement by 25% and improving marketing ROI.
Associate Consultant
ZS Associates
Jan 2019 - Aug 2019 (7 months)
Developed incrementality testing and attribution models for marketing performance measurement. Built SQL-based ETL pipelines to automate marketing analytics and provided data-driven recommendations.
Senior Analyst, Retail Analytics
EXL Services
Nov 2017 - Dec 2018 (1 year 1 month)
Built customer segmentation models using machine learning to enhance targeted marketing campaigns. Designed predictive churn models and developed dashboards to monitor sales and customer engagement KPIs.
Analyst, Marketing Analytics
Tata Consultancy Services (TCS)
Jan 2015 - Sep 2017 (2 years 8 months)
Managed PPC optimization for Walgreens, improving campaign performance through keyword research and bid adjustments. Built customer segmentation models for targeted email marketing.
Education
Degrees, certifications, and relevant coursework
WUWesleyan University
Data Science Specialization, Data Science
2015 - 2016
Pursued a Data Science Specialization, gaining expertise in statistical analysis, machine learning, and data visualization techniques.
SUSRM University
Bachelor of Technology, Engineering
2010 - 2014
Completed a Bachelor of Technology (B.Tech) degree, focusing on engineering principles and applications. Developed a strong foundation in technical skills and problem-solving abilities.
Availability
Location
IndiaAuthorized to work in
Job categories
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