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Ankan Ghosh

@ankanghosh1

Decision Science Consultant at Accenture developing AI workflows for marketing measurement and model validation.

At Accenture, I developed a framework to standardize, validate, and calibrate Marketing Mix Models, along with Agentic AI workflows for automated quality checks, processing, and reporting. I also developed an automated agent to assess whether data is ready for multi-touch attribution.

At Fractal Analytics, I led analysts delivering Marketing Mix Modelling for three sub-brands and contributed to a SaaS-based MMM platform. Earlier, at Ipsos MMA, I built models across retail, sportswear, furniture, and apparel, including simulations to help optimize marketing spend.

Experience

Work history, roles, and key accomplishments

Current

AI & Decision Science Consultant

Current

Accenture

Jun 2026 - Present (5 months)

Developed a framework to standardize, validate, and calibrate Marketing Mix Models within a scalable platform. Designed Agentic AI workflows for automated quality validation and reporting, improving scalability and operational efficiency.

Market Mix Modeling Agentic AI Python AWS Sagemaker Machine Learning Statistical Modeling Optimization

Senior Consultant

Fractal Analytics

Apr 2026 - Jun 2026 (2 months)

Acted as a primary client liaison, managing stakeholder communications, presenting key findings, and ensuring timely delivery of outputs.

Client Management Stakeholder Communication Presentation Skills Marketing Mix Modelling

Consultant

Fractal Analytics

Jun 2024 - Mar 2026 (1 year 9 months)

Led a team of 4-5 analysts in executing end-to-end Marketing Mix Modelling for three sub-brands of a global cosmetics and personal care leader. Developed Bayesian Network Analysis models and custom analytics methodologies beyond MMM.

Python Microsoft Office Marketing Mix Modelling Bayesian Modeling Statistical Modeling Team Leadership SaaS Product Development

Analyst

Ipsos MMA

Aug 2022 - Jun 2024 (1 year 10 months)

Built Marketing Mix Models for clients in auto parts, sportswear, furniture, and apparel industries, quantifying media impact and optimizing marketing spend. Synthesized outputs into actionable reports and built simulation scenarios.

Marketing Mix Modelling SQL Microsoft Office Data Analysis Reporting Optimization Simulation