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Rishabh Jain

@rishabhjain2

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Results-driven Senior Paid Search Specialist with 5 years of experience.

India

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What I'm looking for

I am looking for a dynamic role where I can leverage my expertise in performance marketing and contribute to innovative campaigns that drive growth.

I am a results-driven Senior Paid Search Specialist with over five years of experience in Performance Marketing, specializing in PPC Campaigns, Google Ads, and SEM. My proven track record includes driving conversions and optimizing ad performance across multiple platforms such as Google, Bing, TikTok, Pinterest, and Meta Ads. I excel in data-driven decision-making, audience targeting, and implementing smart bidding strategies to maximize ROI.

Throughout my career, I have successfully managed over 100 paid search campaigns with budgets ranging from $100 to $100,000, achieving impressive ROI of up to 400%. My strong leadership abilities have allowed me to mentor junior team members and collaborate effectively with cross-functional teams. I am passionate about leveraging data analytics to provide actionable insights that improve campaign performance and drive business growth.

Experience

Work history, roles, and key accomplishments

Current

Paid Ads Specialist

Current

20four7 VA

Dec 2024 - Present (6 months)

Managed and optimized Google Ads campaigns, refining keywords, structuring ad groups, and tracking performance using Google Analytics & Merchant Center. Implemented Meta Ads campaigns, leveraging audience segmentation and creative optimization to boost ad performance and ROI.

Google Ads Google Analytics Meta Ads Campaign Optimization ROI Analysis Keyword Research Segmentation Ad Tracking

PPC Analyst

India Infotech Pvt. Ltd.

Sep 2022 - Dec 2024 (2 years 3 months)

Developed and managed multi-account PPC campaigns, optimizing bid strategies and ensuring high impression share and ad relevance. Managed Google Merchant Center, optimized product feeds, and implemented conversion tracking.

PPC Strategy Bid Management Google Merchant Center Conversion Tracking Google Data Studio Performance Monitoring Data Analysis

Senior Digital Marketing Executive

Delta Clue Pvt. Ltd.

Feb 2022 - Sep 2022 (7 months)

Implemented search engine marketing campaigns for targeted traffic and conversions, conducting A/B testing and bid management. Executed social media marketing campaigns on Facebook, Instagram, Twitter, and LinkedIn to increase brand visibility.

SEM A B Testing Bid Management Social Media Marketing Facebook Ads Twitter Ads LinkedIn Ads Quality Score Optimization

Digital Marketing Executive

G2C Pvt. Ltd.

Feb 2020 - Feb 2022 (2 years)

Managed Google Ads, Bing Ads, and Taboola campaigns, optimizing keyword strategies and ad placements for increased CTR and conversion rates. Developed and executed multi-platform digital marketing campaigns, ensuring budget efficiency and maximum ROI.

Google Ads Bing Ads Taboola Conversion Rate Optimization Marketing Campaigns Budget Management ROI

Education

Degrees, certifications, and relevant coursework

SGSITS College

MBA, Marketing & HR

Completed a Master of Business Administration with a dual specialization in Marketing and Human Resources. This program provided a comprehensive understanding of business strategy, market analysis, and organizational behavior.

Gujarati Innovative College

B.Com, Commerce

Obtained a Bachelor of Commerce degree, focusing on fundamental business principles and practices. The curriculum covered various aspects of commerce, including accounting, economics, and business management.