Ankit Shringi
@ankitshringi
Performance marketing specialist driving measurable growth through paid media, analytics, and team leadership.
IndiaWhat I'm looking for
I am a performance marketing specialist with 5+ years of experience running paid marketing campaigns and optimizing for measurable outcomes across search, social and third-party channels.
At Performics (Publicis Groupe) I led account strategy and execution for major clients including Airtel Black, Airtel Loans, Hyatt and regional markets across MENA, achieving dramatic CPA reductions and improved ROI.
I manage teams, client relationships and cross-partner collaborations while executing large-scale PPC programs, A/B testing creatives, and working across Google Ads, Bing, Facebook and other platforms to deliver activation and acquisition goals.
I combine hands-on campaign optimization, SEO and analytics expertise with certifications from Google, Facebook and digital marketing programs to drive consistent growth and scalable performance for clients.
Experience
Work history, roles, and key accomplishments
Business Manager
Performics
Sep 2024 - Present (1 year 1 month)
Lead strategic account management and performance marketing initiatives, strengthening client relationships and optimizing campaigns for measurable outcomes across key accounts.
Biddable Media Associate
Performics
Jan 2023 - Sep 2024 (1 year 8 months)
Managed major accounts (Airtel Black, Airtel Loans, Hyatt South) and third-party partnerships, reducing CPA by up to 70% and lowering disbursal costs through optimized paid campaigns.
Biddable Media Analyst
Performics
Sep 2021 - Jan 2023 (1 year 4 months)
Executed nationwide PPC campaigns and creative A/B testing (500+ tests), achieved targeted CPAs and increased activations through ongoing performance analysis and optimizations.
Education
Degrees, certifications, and relevant coursework
WSCubeTech / CDMM (Digital Marketing)
Certificate, Digital Marketing
Completed a part-time CDMM Masters Program in Digital Marketing.
The University of Illinois, Urbana-Champaign (Coursera)
Certificate, Digital Marketing
2019 - 2020
Completed a specialization in Digital Marketing via Coursera focused on performance and digital marketing strategies.
University of Kota
Master of Commerce, Business Administration & Management
2017 - 2019
Completed a Master of Commerce with a focus on Business Administration and Management.
DVDigital Vidya
Certificate, Digital Marketing
2018 - 2019
Completed a Certified Digital Marketing Masters program covering core digital marketing disciplines and tools.
St. Johns Sr. Sec. School, Kota
Senior Secondary, Secondary Education
Completed senior secondary education.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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