Open to opportunities

risper Karanja

@risperkaranja

CRM and retention marketing specialist driving lifecycle growth and customer loyalty through data-driven omnichannel strategies.

Kenya

Message

What I'm looking for

I’m seeking a role where I can lead CRM and lifecycle strategies, run data-driven experiments, improve retention and ARPU, and collaborate cross-functionally in a growth-focused team.

I am an accomplished CRM and retention marketing specialist with over eight years building omnichannel lifecycle strategies across email, SMS, push and in-app messaging. I’ve used Braze, Klaviyo and SQL-based reporting to design mobile-first onboarding journeys and segmentation-driven campaigns that lifted retention, ARPU and engagement. Key wins include boosting retention 22%, improving ARPU 15% and raising email engagement 12% through systematic A/B and multivariate testing.

I partner closely with product, UX and creative teams to align CRM touchpoints with feature launches and mission-driven content, translating audience insights into roadmap recommendations for senior leadership. I’m looking to bring my experimentation-driven, data-first approach to a forward-thinking team focused on long-term customer value.

Experience

Work history, roles, and key accomplishments

Virtual Assistant

The Virtual Geek

Apr 2021 - Dec 2021 (8 months)

Configured CRM automation and built mobile-friendly onboarding sequences for startup clients, improving journey continuity and increasing cross-channel engagement by 20%. Delivered onboarding training and maintained campaign documentation to support CRM scalability.

Email Marketing SMS Marketing Onboarding A B Testing Documentation

Sales And Marketing Intern

Hotel EnglishPoint

Jun 2017 - Oct 2017 (4 months)

Assisted sales and marketing activities, maintained guest preference databases, and supported promotional campaigns to align with occupancy and revenue targets. Supported lead qualification and prospect nurturing to bolster sales efforts.

Loyalty Programs Lead Qualification Customer Service Reporting Communication

Intern

Kempinski Hotels

Apr 2016 - Sep 2016 (5 months)

Supported marketing and guest services tasks during internship, assisting with promotions, customer interactions, and operational marketing support. Contributed to service improvement initiatives through feedback collection and basic reporting.

Customer Service Marketing Support Communication Reporting