Open to opportunities

Philip Mbwaya

@philipmbwaya

Message

I build Klaviyo email and SMS journeys that grow DTC revenue.

Kenya

Message

What I'm looking for

I'm looking for remote lifecycle and retention marketing work where I can build and optimize Klaviyo email and SMS journeys, run rigorous experiments, and grow measurable revenue for DTC or e-commerce brands.

At Essence of Email, I build lifecycle email and SMS programs for DTC brands, creating back-in-stock and loyalty flows that opened incremental monthly revenue streams of approximately $12K–$27K. I also ran a welcome-flow offer test that lifted revenue per recipient 60%, click rate 47%, and placed-order rate 54%, and contributed to a triggered direct-mail program that generated $114K at 6.75× blended ROAS.

Across Yamu Media, Galactic Fed, and African Leadership University, I’ve led personalized campaigns, automation workflows, customer-journey strategy, and CRM integrations for B2B and B2C organizations. My CPA background brings rigor to measurement, attribution, A/B testing, and conversion-focused execution.

Experience

Work history, roles, and key accomplishments

Current

Lifecycle & Retention Marketer (Email Flow Planner)

Current

Essence of Email

Aug 2025 - Present (1 year)

Built net-new lifecycle flows for DTC brands, generating incremental revenue of ~$12K–$27K per month. Designed and ran A/B tests that lifted revenue per recipient by 60% and contributed to a triggered direct-mail program with $114K in revenue.