Rinaldy Ardana Harahap
@rinaldyardana
Senior SEO & AI Search Specialist driving 2,000%+ growth for Web3 brands. GEO/AEO early adopter, 8+ yrs experience, 2,000+ articles published.
IndonesiaWhat I'm looking for
I'm a results-driven SEO and Content Growth professional with 8+ years of experience architecting organic growth across Global, Indonesian, and SEA markets—including 5+ years in Web3 and crypto content. I've driven +422% click growth for Techopedia, achieved +2,000% traffic growth for Cryptonews Indonesia, and authored 2,000+ crypto/Web3 articles across four major media properties.
I'm an early adopter of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)—optimizing for Google AI Overviews, ChatGPT, Perplexity, and Gemini before they became mainstream. I've built editorial workflows around AI tools like ChatGPT, Claude, SurferSEO, and MarketMuse to accelerate research and drafting while preserving quality. I'm also proficient in technical SEO, structured data, Ahrefs, SEMrush, Screaming Frog, GSC, and GA4.
I've led cross-functional teams throughout my career—building and managing a 5-person editorial team at ClickOut Media and a 2-person team at SEOProfy. I've also completed 315+ projects on Upwork with a 4.8/5.0 rating and Top-Rated Plus status. This mix of leadership and hands-on execution gives me a unique perspective: I can think strategically while diving into the details when needed.
Beyond SEO, I'm genuinely fascinated by AI, blockchain, and finance—and how these technologies reshape how people discover and trust information. I spend personal time reading about AI search trends, experimenting with new tools, and thinking about how brands build authority in an AI-driven discovery landscape. I'm passionate about content quality and brand storytelling—I believe human judgment, clarity, and emotional resonance still matter, even with AI-generated content.
I'm based in Indonesia but have worked with teams across the US, Europe, and Asia, so I'm comfortable with remote collaboration and different time zones. I'm always looking for opportunities where I can combine technical SEO skills with AI, Web3, and brand storytelling to drive real business impact.
I'm open to full-time, contract, or freelance opportunities—anywhere I can apply my skills to meaningful, high-impact projects. Let's connect!
Experience
Work history, roles, and key accomplishments
SEO, AEO Content Lead
SEOProfy
Jan 2020 - Present (6 years 6 months)
Own end-to-end SEO and content strategy for Malaysia & Indonesia finance, trading, and crypto verticals.
Lead a 2-person writer team; delivered 100+ optimized articles. Used SEMrush & Ahrefs AI tools for keyword discovery and AEO/GEO content prep.
Applied structured data and answer-first formatting for AI Overviews.
Spearheaded SEO & editorial strategy across 3 Indonesian crypto brands, driving 2,000% traffic growth for Cryptonews.
Built/led 5-person team producing 2,000+ articles.
Applied AEO/GEO tactics & AI-assisted workflows (ChatGPT, Claude, SurferSEO) to boost visibility in AI Overviews & generative search.
Drove 422% click growth for Techopedia via keyword research, SERP-gap analysis, and metadata optimization.
Engineered SERP analysis, internal-linking, and content-refresh workflows for NewsBTC.com.
Piloted AI-driven research with MarketMuse and Frase for GEO/AEO readiness.
Provided international freelance digital marketing and SEO services, achieving Top-Rated Plus status and completing 315+ projects with strong client ratings.
Delivered work across SEO, content, SEM, social media marketing, and email marketing engagements.
SEO & Content Optimization Lead
Route4Me
Aug 2021 - Nov 2023 (2 years 3 months)
Directed SEO audits, keyword research, and competitor analysis to strengthen APAC organic visibility and conversion readiness across product and landing pages.
Delivered recurring performance reports and action plans that translated technical SEO findings into prioritized content and on-page improvements.
Used AI content-brief tooling (SurferSEO) to accelerate SaaS landing-page optimization.
Education
Degrees, certifications, and relevant coursework
Udemy
SEO, AEO, GEO & Digital Marketing Course (11 courses), SEO & AI Search Optimization
2019 - 2025
Activities and societies: 11 additional professional-development courses in SEO, AEO, GEO, content marketing, and AI-assisted marketing workflows.
Completed Udemy coursework in SEO, AEO, GEO, and digital marketing, including 11 additional professional-development courses.
HubSpot Academy
Digital Marketing Course (11 certificates), Digital Marketing
2019 - 2020
Activities and societies: 11 certificates in inbound marketing, content, and sales/service enablement.
Completed HubSpot Academy’s Digital Marketing course with 11 certificates focused on inbound marketing, content, and sales/service enablement.
Digital Marketing Course (25 certificates), Digital Marketing
2019 - 2020
Activities and societies: 25 certificates covering SEO, Analytics, Ads, and digital skills.
Completed a Google Digital Marketing course with 25 certificates covering SEO, Analytics, Ads, and digital skills.
SEMrush Academy
Digital Marketing Course (15 certificates), SEO & Digital Marketing
2019 - 2020
Activities and societies: 15 certificates in SEO, competitive research, and technical audit skills.
Completed SEMrush Academy’s Digital Marketing course with 15 certificates covering SEO, competitive research, and technical audit skills.
eMarketing Institute
Digital Marketing Course (10 certificates), Digital Marketing
2018 - 2020
Activities and societies: 10 certificates spanning core digital marketing disciplines.
Completed eMarketing Institute’s Digital Marketing course with 10 certificates across core digital marketing disciplines.
Availability
Location
IndonesiaAuthorized to work in
Website
linktr.ee/rinaldyardanaPortfolio
linktr.ee/rinaldyardanaSalary expectations
Social media
Job categories
Skills
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