At HSB Investasi, I lead organic growth strategy across web and app for a regulated fintech broker. I grew app installs from 1,540 to 17,126 through ASO iteration, metadata refinement, and creative asset testing.
I also introduced Generative Engine Optimization using Claude, Gemini, ChatGPT, and Surfer SEO. I manage a team of three and oversee tools and vendor budgets.
Previously, as Senior SEO Specialist at HSB Investasi, I scaled organic sessions from 49K to 90K per month and helped grow monthly organic users to an average of 30K. I also improved blog engagement by 30% through an internal link architecture overhaul.
At Ruangguru, I worked on SEO for Brain Academy and Alta School, and produced educational content targeting competitive keywords. One article reached #1 on Google, bringing in 143K+ users and 165K sessions, while my work on YouTube metadata and thumbnails increased video CTR by 40%.
