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Iqbal Sandira

@iqbalsandira

SEO Lead at ZEUSX PTE. LTD., managing organic growth across a marketplace with 300,000+ indexed pages.

At ZEUSX PTE. LTD., I manage SEO and organic growth across a digital marketplace with more than 300,000 indexed pages. I connect search visibility and organic traffic with user engagement, conversion, and marketplace GMV, and contributed to broader initiatives that increased daily GMV from approximately USD 11,000 to more than USD 45,000.

At INBOUNDID, I led 9 SEO specialists and managed delivery across approximately 24 client accounts. Earlier, at KLIKDOKTER / KALBE GROUP, I led SEO strategy for a large health-content website, contributing to approximately 1,000% organic traffic growth.

I use tools including Google Search Console, GA4, Screaming Frog, Ahrefs, SEMrush, and Sitebulb, alongside ChatGPT and Claude for SEO research and analysis. I’m exploring how GEO and AI-driven search are changing visibility while grounding decisions in search, crawl, and user-behaviour data.

Experience

Work history, roles, and key accomplishments

Current

Head of Performance Marketing

Current

ZeusX Pte. Ltd.

Apr 2023 - Present (3 years 6 months)

Lead performance marketing and organic growth for an international digital marketplace with 300,000+ indexed pages. Manage SEO, technical SEO, and AI-assisted SEO workflows, and contributed to increasing daily GMV from approximately USD 11,000 to over USD 45,000.

General Manager Marketing

PT Diagnos Laboratorium Utama Tbk

Jun 2022 - Mar 2023 (9 months)

Led an integrated marketing organization of approximately 14 people, overseeing digital marketing, website performance, content, customer acquisition, communications, branding, events, and partnerships. Managed budgets and held P&L responsibility.

Digital Marketing Marketing Strategy Team Leadership Budget Management P L Responsibility KPI development Performance Measurement Cross Functional Collaboration

Head of Digital Marketing

Kalcare / Kalbe Group

May 2021 - May 2022 (1 year)

Led digital marketing and acquisition for a healthcare e-commerce ecosystem covering Kalcare.com, Tokopedia, Shopee, and Lazada. Increased branded search volume from approximately 600 to 3,000 and daily leads from approximately 100 to 500.

Digital Marketing SEO Ecommerce Keyword Research Content Optimization Google Analytics Google Search Console Customer Acquisition Conversion Rate Optimization Stakeholder Management

Head of Digital Performance

KlikDokter / Kalbe Group

Aug 2019 - Apr 2021 (1 year 8 months)

Led digital performance for a major Indonesian online health platform, with SEO as a primary growth channel. Increased organic traffic by approximately 1,000% and reduced cost per lead from approximately IDR 60,000 to IDR 11,000.

SEO Content and SEO Technical SEO Google Search Console Google Analytics Keyword Strategy Organic Growth Team Leadership Cross Functional Collaboration CPL (Cost Per Lead)

Head of Search Performance

Redcomm Indonesia

Jan 2019 - Jul 2019 (6 months)

Led search strategy across multiple client projects within a digital creative agency environment. Managed SEO, SEM, keyword strategy, competitor analysis, and performance measurement, and participated in client pitches.

SEO SEM Keyword Strategy Competitive Analysis SEO Audits Performance Measurement Client Presentations Campaign Planning Budgeting

Head of SEO

InboundID

Jan 2018 - Dec 2018 (11 months)

Led a team of 9 SEO specialists and managed SEO delivery across approximately 24 client accounts. Developed and reviewed SEO strategies for multiple industries and website types.

SEO Leadership Team Management Technical SEO On Page SEO Keyword Research Content Strategy Competitive Analysis SEO Audits Client Communication Quality Control

Digital Marketing Manager – SEO/SEM

Hardcoresales Pty Ltd

Jun 2017 - Dec 2017 (6 months)

Managed SEO and paid search for an Australian business targeting approximately 24 cities. Conducted keyword research, competitor analysis, local search analysis, landing-page optimization, and internal linking.

SEO SEM Google Ads Keyword Research Competitive Analysis Local SEO Landing Page Optimization Internal Linking Google Analytics Remote Work

SEO Specialist

Pacific Sea BPO Services

Jan 2016 - May 2017 (1 year 4 months)

Managed SEO activities across international campaigns, including keyword research, technical SEO, on-page SEO, off-page SEO, content optimization, and competitor analysis.

SEO Keyword Research Technical SEO On Page SEO Off Page SEO Content Optimization Competitive Analysis Google Analytics

Freelance Digital Marketing

DenticOmedia

Dec 2012 - Nov 2015 (2 years 11 months)

Delivered independent SEO and digital marketing projects, including keyword research, competitor analysis, website optimization, content SEO, and on-page optimization. Managed WordPress websites and worked directly with clients.

SEO Digital Marketing Keyword Research Competitive Analysis WordPress On Page SEO Content and SEO Google Analytics Client Management

SEO Specialist

Astamedia Group

Nov 2008 - Nov 2012 (4 years)

Worked in an agency environment across multiple websites and SEO campaigns, supporting international projects targeting US and UK markets. Conducted keyword research, competitor analysis, and managed on-page and off-page SEO.

SEO Keyword Research Competitive Analysis On Page SEO Off Page SEO Content Optimization Link Building International SEO