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Muhammad Rifqi Renanda

@rifqirenanda

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Content marketing leader driving SEO growth and scalable content systems.

Indonesia

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What I'm looking for

I seek a role leading content strategy and teams at a growth-minded company, focusing on SEO performance, scalable processes, and cross-functional impact.

I am a content marketing leader with 5+ years of experience helping SaaS and HR tech brands grow through SEO-driven storytelling and strategic content systems. I build and scale multi-channel content—blogs, newsletters, campaigns—while leading teams and using AI tools to improve speed, quality, and measurable results.

I have led editorial teams, developed SEO strategies that increased traffic and domain authority, and produced high-performing content across Webflow and WordPress. My work connects brand stories with performance: boosting organic visibility, raising backlinks, and turning content into reliable growth engines.

Experience

Work history, roles, and key accomplishments

Current

Freelance Content Writer

Current

Freelance

Sep 2020 - Present (5 years 2 months)

Developed website copy, landing pages, SEO-driven articles, eBooks, and UX microcopy for global brands and startups, delivering consistent, on-time results across multiple client projects.

Copywriting UX Writing Content Strategy Client Management Brand Voice EBook Writing CMS

Senior Content Writer

BitDegree

Jul 2024 - Sep 2024 (2 months)

Produced 8 high-quality Web3 and tech articles, improving organic visibility and audience reach while using AI tools to support research and ensure factual accuracy.

Content Writing SEO Web3 AI Research EEAT Optimization Technical Writing Content Strategy E E A T Optimization

Content Writer

TheProjectSEO

Sep 2023 - Apr 2024 (7 months)

Wrote 15–20 SEO-optimized articles per week, contributing to a 32% increase in client web traffic within six months through targeted research and alignment with search intent.

seo writing Content Research Copywriting Niches Adaptation

SEO Writer

OFFEO

Nov 2022 - Jun 2023 (7 months)

Drove blog traffic from 18K to 340K monthly visitors by optimizing content with SurferSEO and Ahrefs, managing Webflow CMS publishing, and creating detailed content briefs.

On Page SEO SurferSEO Ahrefs Webflow Content Briefing Internal Linking Content Repurposing Editorial Standards

Content Marketing Manager

OFFEO

Nov 2022 - Jun 2023 (7 months)

Increased blog traffic 14% in six months and raised backlinks from 1.6K to 4.7K by implementing data-driven SEO initiatives, editorial guidelines, and managing a team of four freelance writers.

Content Strategy SEO SurferSEO Ahrefs Google Analytics Editorial Guidelines Team Management Outreach

Content Marketing Manager

Markopolo AI

Aug 2022 - Oct 2022 (2 months)

Built and led a content team, executed 70 content briefs in 2.5 months, identified 200+ high-impact keywords, and coached six freelance writers to streamline production and improve brand consistency.

Team Leadership SEO Strategy Keyword Research Google Analytics Content Briefing Workflow Optimization

Digital Content Writer

GreatDay HR

Feb 2021 - Nov 2021 (9 months)

Increased monthly organic traffic by 235K through strategic keyword targeting and on-page optimization, revamped over 60% of website copy during a major redesign, and authored eBooks and whitepapers for lead generation.

SEO Content Strategy WordPress On Page Optimization EBook Writing Copy Editing Analytics

Junior Digital Content Writer

Hostinger

Feb 2020 - Jun 2020 (4 months)

Wrote and edited educational marketing articles for global audiences, following SEO best practices and translating technical concepts into accessible language under senior editor guidance.

Content Writing SEO Editing Technical Writing Research