Rafi Helmi Rabani

At IDstar, I increased organic SEO MQLs by approximately 63% year over year and helped build B2B pipeline growth for IT solutions services. I generated 5.19M impressions and 42.7K clicks through a full-funnel SEO strategy, reaching an average search position of 6 within six months.

I optimize technical and on-page SEO at scale, from resolving 500+ issues in SEMrush and Google Search Console to producing 70 SEO-driven articles. My content work achieved 64% SERP rankings and 60% AI Overview visibility, while a newly launched AI Document Processing product reached 76% SERP visibility and 70% AI search visibility.

I also run measurable paid campaigns: Meta Ads generated 24 MQLs from 44 raw leads at an IDR 165K cost per MQL through ABO structure, Advantage+ targeting, and A/B testing. I build AI prompt frameworks and contribute to n8n content-operation workflows to make production more scalable and consistent.

Alongside client work, I created the “SEO Simplified” LinkedIn series, generating 45K+ organic impressions and coaching four individuals across on-page, off-page, and technical SEO. My background in Library and Information Science, marketing research, project leadership, and content creation helps me turn complex information into useful, growth-focused strategies.