Rendy Andriyanto

Established the SEO function from the ground up, building technical, content, and reporting foundations for two app properties. Led programmatic SEO across 2,000+ ticker pages and pioneered Generative Engine Optimization, growing AI-search brand citations from ~240 to 6,200+ in a single quarter.

Diagnosed and resolved indexing issues, built landing pages for products, and planned pillar content and content-cluster strategies. Managed off-page campaigns and guided the internship and freelance team in producing SEO-optimized content.

Built the SEO foundation for a new site, conducted keyword research and mapping, and managed off-page campaigns. Oversaw freelancers producing content marketing, achieving an average of 71% month-over-month organic traffic growth over a year.

Identified opportunity keywords, performed technical performance audits, and optimized meta tags for landing pages. Role ended early as the company downsized.

Built the SEO foundation for new sites, coordinated with Digital Marketing and UI/UX to translate business drafts into SEO-friendly structures. Identified opportunity keywords and oversaw freelancers producing content marketing.

Crafted new brand propositions, differentiation, and funneling strategies. Partnered with the CEO and engineers on SEO-friendly sites and a product roadmap aligned to customer needs.

Partnered with Product, Engineering, and Web Development to build a framework for automatically generating SEO-optimized pages. Performed technical audits, integrated SEO into editorial workflows, and managed media relationships for off-page campaigns.

Supported two business units with keyword research, on-page optimization, off-page link building, and competitor monitoring. Managed agency and partner relationships, achieving +52.44% organic traffic year-over-year.

Conducted keyword research, website audits, and competitive analysis. Ran A/B tests with engineers and produced one SEO-focused article daily, growing the main site to 291K traffic and the blog to 71K users within four months.

Produced SEO and journalism-aligned content with campus divisions, managed off-page campaigns, and oversaw student staff on SEO. Helped ST3 Telkom rank as the #1 college in Java (Webometrics).

Pursued a Bachelor of Informatics Engineering with a focus on digital services and machine-to-machine systems.