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Ridha Gustian

@ridhagustian

Growth marketing manager at Zalmon Fabric who restored monthly revenue after a production halt and sustained 6–7x average ROAS.

Indonesia

Message

At Zalmon Fabric, I led a business turnaround after a production halt cut monthly revenue from IDR 1B to IDR 100M, helping restore and stabilize it at IDR 500M–800M per month. I sourced and onboarded alternative manufacturing partners, and retained 90% of customers through transparent communication and a tailored service recovery protocol.

I directed digital marketing and lead management projects that improved lead quality by 50% and conversion by 15%, while paid media across Meta, Google and TikTok sustained an average 6–7x ROAS over the year. Earlier, I supported growth projects at Zalmon Fabric, Inneovasi Kreasi Sinergi and Netmarble Games Indonesia, including campaigns that increased DAU retention by about 30%.

Experience

Work history, roles, and key accomplishments

Current

General Manager – Growth Marketing

Current

Zalmon Fabric

Jun 2023 - Present (3 years 5 months)

Led a business turnaround after a production halt, restoring revenue to IDR 500M–800M per month. Directed digital marketing and lead management, improving lead quality 50% and conversion rate 15%.

Growth Marketing Paid Media Meta Ads Google Ads TikTokAds Lead Management Conversion Rate Optimization Customer Retention AI Driven Integration Solutions Reporting Business Continuity Planning

Business Development Coordinator – Project Coordination

Zalmon Fabric

Mar 2022 - Jun 2023 (1 year 3 months)

Ran customer acquisition and retention programs, growing repeat-customer order volume by 1,000–2,000+ meters of fabric. Generated 40+ qualified leads per month through structured acquisition campaigns.

Customer Acquisition Retention Lead Generation Performance Marketing Meta Ads Google Ads TikTokAds KPI Reporting

Business Development – Marketing Project Execution

Zalmon Fabric

Nov 2020 - Mar 2022 (1 year 4 months)

Ran digital marketing and sales enablement across Instagram, WhatsApp and marketplaces, increasing daily inquiries 30%. Launched a marketplace growth project using affiliate marketing and promotional events, increasing ready-stock fabric sales 100%+.

Digital Marketing Instagram WhatsApp Marketplace Affiliate Marketing Promotional events Market Analysis Customer Research

Digital Strategist – Project-Based Marketing Delivery

Inneovasi Kreasi Sinergi

Oct 2019 - Jan 2020 (3 months)

Managed multiple client marketing projects simultaneously, coordinating content creation, advertising and campaign timelines. Delivered organic and paid social programs that increased brand awareness and engagement 12–30% per month.

Project Management Content Creation Advertising Social Media Organic Marketing Paid Social Integrated Campaigns

Marketing Staff – Campaign & Event Project Management

Netmarble Games Indonesia

Jul 2018 - Oct 2019 (1 year 3 months)

Managed in-app event and campaign projects that increased Daily Active User (DAU) retention ~30%. Coordinated cross-channel communication with social media, advertising, media partners and community groups.

Campaign Management Event Management DAU Retention Optimization Cross Channel Communication Social Media Advertising Community Management