Open to opportunities

patricia sebastio

@patriciasebastio

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Growth Marketing Manager with 12+ years scaling digital communities and driving 1B+ monthly revenue.

Indonesia

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What I'm looking for

I’m looking for a role where I can lead organic growth—building and monetizing digital communities with strong marketing systems, cross-functional execution, and data-driven decision-making, while scaling teams and delivering measurable revenue impact.

I’m a Growth Marketing Manager with 12+ years of experience building, scaling, and monetizing digital communities across e-commerce, travel, and lifestyle brands. I’ve grown digital audiences to 3.4M+ organic followers and generated IDR 1B+ monthly revenue through organic marketing strategies.

I’ve scaled four brands to 3.4M+ combined followers with zero paid ads, and I built and led a 20+ person team across marketing, fulfillment, finance, and operations. My work combines campaign execution, performance tracking, and audience growth/retention to turn engagement into sustainable revenue.

I’ve also led full operations for 7 years, owning workflows, budgets, timelines, and cross-functional delivery. As a founder, I built community-first brands and growth systems that emphasize content operations, community-building, partner management, and continuous optimization—turning digital presence into a reliable business engine.

Experience

Work history, roles, and key accomplishments

Current

Founder & Brand Strategist

Current

Theparentpedia

Jan 2022 - Present (4 years 5 months)

Built a parenting-focused digital brand to 237K+ followers using organic content, audience engagement, and community-building strategies. Developed consulting and educational offerings that convert engagement into revenue-generating opportunities.

organic content strategy Audience Engagement Community Building Monetization Strategy Educational Product Development Revenue Operations Performance Tracking Go To Market Planning

General Manager

PT. Travelrackindo Wisata Global

Jan 2017 - Jan 2024 (7 years)

Led day-to-day operations across marketing, sales, customer service, vendor management, and tour execution. Grew the company’s social media to 100K+ followers and improved operational efficiency and customer satisfaction through process development.

Business Operations Team Leadership Budget Management Vendor Management Customer Service Operations Marketing Operations Process Optimization Social Media Growth Cross functional Coordination

Founder & Community Growth Lead

Indotravellers.co

Jan 2014 - Jan 2017 (3 years)

Built and monetized a travel content community from 0 to 500K+ followers using UGC systems and cross-promotion frameworks. Developed a brand endorsement pipeline with a 1-month waiting list and sold 200+ units in a single merchandise pre-order campaign.

UGC Community Building Organic Growth Brand Partnerships Monetization Performance Tracking

Founder & Growth Marketing Lead

Paroparoshop.com

Jan 2012 - Jan 2017 (5 years)

Built an early online phone case business from startup to IDR 1B+ monthly revenue through organic marketing and community-building with zero paid ads. Grew the audience to 500K+ followers and led a 20+ person team across marketing, operations, finance, and customer service to support 300+ daily orders.

Organic Marketing Community Driven Acquisition Team Leadership Cross Functional Operations Partnership Development Workflow Design Customer Operations Social Media Growth Revenue Growth Data Driven Decision Making

Digital Growth Strategist

Antioch House of Prayer

Jan 2023 - Present (3 years 5 months)

Audited the brand’s digital presence and designed a TikTok repositioning plan focused on international audience targeting. Grew the account from 1,900 to 10K followers in under 2 months and launched TikTok Live as a monetization channel.

TikTok Repositioning Digital Audit Content Strategy TikTok Analytics TikTok Live Monetization Performance Tracking Content Operations