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Calvin Ng

@calvinng

Marketing strategist at Goosh who generated 270+ audience-matched leads through Meta Ads and drove campaigns to Rp 1.2 billion in sales.

Indonesia

Message

At Goosh, I led the marketing team’s strategy from initial ideas through campaign execution. I conceived brand campaigns and offline bazaar activations that brought in Rp 1.2 billion in sales.

I planned and optimized Meta Ads campaigns that generated 270+ leads matched to Goosh’s target audience. Previously, I managed digital marketing projects for Indonesian Idol and MasterChef Indonesia at MNC Group and handled clients including Spotify, McDonald’s, Uniqlo, and TikTok.

Experience

Work history, roles, and key accomplishments

Marketing Director

Goosh

Jan 2024 - Jan 2026 (2 years)

Led the marketing team end to end, guiding strategy from rough idea through to live campaign execution. Conceived and executed brand campaigns and offline bazaar activations that resulted in Rp 1.2 billion in sales.

Digital Marketing Project Manager

MNC Group

Jan 2022 - Jan 2024 (2 years)

Managed end-to-end digital marketing projects for high-profile properties including Indonesian Idol and MasterChef Indonesia, coordinating cross-functional teams to deliver projects 30% faster. Handled global brand clients including Spotify, McDonald’s, Uniqlo, and TikTok, increasing client retention by 25% through consistent, on-time delivery.

Digital Marketing Project Management Cross functional Leadership Client Management Stakeholder Management Campaign Execution On Time Delivery

Business Development Intern

Pemindo

Jan 2020 - Jan 2021 (1 year)

Contributed to marketing strategies that grew brand recognition by 15% and quarterly revenue by 10%. Analyzed sales data and vendor products to identify high-demand items and shaped targeted campaigns that increased sales of priority products.

Marketing Strategy Sales Data Analysis Vendor Management Campaign Development Partnership Development Brand Recognition

Marketing & Event Person in Charge

Skylight Event Organizer

Jan 2019 - Jan 2021 (2 years)

Planned and delivered 50+ events end to end, from client briefing to on-site logistics, with a 95% client satisfaction rate. Built a marketing strategy that strengthened brand awareness and lifted closed deals by 50%.

Event Planning Event Management Client Relations Marketing Strategy Brand Awareness Customer Satisfaction Logistics Coordination

Sales Team Leader

Indofood Freetoplay

Jan 2017 - Jan 2018 (1 year)

Led a team of 10 sales representatives using data-driven strategies, increasing monthly snack sales by 5,000 units. Trained the team on product knowledge and customer engagement, improving customer satisfaction ratings by 20%.