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Kenichi Edbert Yauwanta

@kenichiedbert

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Dynamic marketing strategist with expertise in audience growth and campaigns.

Indonesia

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can drive impactful marketing strategies and contribute to audience growth.

I am a dynamic marketing professional with a strong background in campaign management and audience engagement. My expertise lies in leveraging data analytics to improve retention and optimize ROI across various industries. I thrive in fast-paced environments and have a proven ability to collaborate with cross-functional teams to drive measurable results.

During my tenure at Confiction Labs, I successfully designed and executed multi-channel marketing strategies that led to a remarkable 110,000 downloads for the RIFTSTORM alpha playtest within two weeks. My efforts in analyzing user behavior and implementing retention strategies resulted in impressive retention rates, showcasing my commitment to enhancing user experience and engagement.

With experience in community management and digital advertising, I have effectively represented brands at major events like PAX East and Gamescom, establishing valuable connections with key partners. My skills in CRM tools and performance analytics have enabled me to execute targeted campaigns that resonate with audiences, ultimately driving growth and success for the brands I work with.

Experience

Work history, roles, and key accomplishments

Community & Events Manager

Confiction Labs

Jan 2022 - Jan 2025 (3 years)

Designed and executed multi-channel marketing strategies for the RIFTSTORM alpha playtest, achieving significant downloads and retention rates. Represented the company at major gaming events and coordinated with marketing partners to enhance campaign effectiveness.

Event Marketing

Marketing Coordinator

BIG Mall Samarinda

Dec 2020 - Jul 2022 (1 year 7 months)

Oversaw leasing and event promotion, executing promotional events that increased foot traffic. Implemented digital marketing initiatives and maintained strong relationships with tenants to ensure satisfaction and successful partnerships.

Event Marketing Digital Marketing

Media Buyer

Content Mogul

Jun 2021 - Jul 2021 (1 month)

Planned and executed advertising campaigns for clients in various industries, utilizing Facebook Ads Manager for optimization and improving ROI. Developed engaging campaign creatives and documented strategies for team collaboration.

Campaigns Facebook Ads Manager ROI

Education

Degrees, certifications, and relevant coursework

Murdoch University

Bachelor of Business, Business Management

Bachelor of Business with a major in Business Management, focusing on the principles of business operations, management strategies, and organizational behavior.