Open to opportunities

Rida Ali

@ridaali

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Marketing strategist and content ecosystem builder creating high-trust brands through narrative-driven digital systems.

Pakistan

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What I'm looking for

I want to work on brands where content is foundational, not just promotional. I’ll build the full digital presence—website, narrative, and multi-platform distribution—using paid and organic systems that drive leads, learning, and growth.

I’m a marketing strategist and content architect focused on building high-trust brands by treating marketing like an ecosystem. I design the website, narrative, and content systems that help ideas travel across platforms—long-form video, short-form clips, written content, and social distribution—so they reach the right audience.

I’ve built and managed content systems across YouTube, LinkedIn, Instagram, and TikTok, translating complex subjects like wealth management, philosophy, geopolitics, and real estate into engaging, scalable digital frameworks. I’ve led teams, revamped marketing strategy to align with business goals, scaled a podcast ecosystem to 300k+ subscribers, generated 40M+ cumulative TikTok views, and improved lead conversion from 1:31 to 1:25 through data-driven campaign optimization and funnel adjustments.

Experience

Work history, roles, and key accomplishments

Current

Marketing Strategist

Current

The Thomsen Company

Jan 2023 - Present (3 years 3 months)

Devised and revamped social media and content marketing strategies for wealth management businesses, managing multi-platform publishing and scheduling to drive growth initiatives. Led a team of 3 to coordinate content creation, PPC and social ads, email campaigns, and A/B testing to improve lead generation and reporting.

Content Strategy Social Media Management Google Ads Email Marketing A B Testing Lead Generation ROI Reporting Team Leadership

PPC & Social Creative Manager

Industria Brokerage

Jan 2023 - Jan 2025 (2 years)

Developed and optimized paid media campaigns across Facebook, Instagram, and Google Ads to increase brand awareness, engagement, and lead generation. Conducted keyword research, wrote ad copy, implemented A/B testing, integrated CRM automation with Zapier, and built sales funnels to improve conversions and cost efficiency.

Facebook Ads Google Ads Keyword Research A B Testing Zapier

Social Media & Lead Spec

Eon Holdings

Jan 2022 - Jan 2024 (2 years)

Proposed and helped launch the Eon Podcast, building its organic content ecosystem from scratch across YouTube, Instagram, and TikTok. Scaled the audience to 300k+ combined subscribers and drove 40M+ cumulative TikTok views, while monetizing a new YouTube channel within three months and improving lead conversion from 1:31 to 1:25.

Email Campaigns Google Ads

Senior Marketing Campaign

BTN Marketing Consultants

Jan 2020 - Jan 2022 (2 years)

Planned, executed, and reported on social media campaigns for real estate, managing lead generation and brand awareness across Instagram, Facebook, and YouTube with a monthly budget of PKR 6M+. Coordinated with pre-sales to analyze and ensure lead quality, and trained content writers while overseeing content calendars and campaign execution.

Lead Generation Social Media Management Brand Awareness

Content Strategist & Liaison

Black Urban Tech

Jan 2018 - Jan 2020 (2 years)

Started as a content writer collaborating with UI/UX designers on client websites, then transitioned into a client-facing role responsible for solution proposals and meetings. Contributed to web content strategy and brand design, helping align site content and creative coordination with client needs.

Content Writing Content Strategy Website Build & Publishing (WordPress Elementor)Design Coordination