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Minail Sarfraz

@minailsarfraz

I build full-funnel social media strategies that turn platform-native content into measurable reach, leads, and revenue.

Pakistan

Message

What I'm looking for

I'm looking to build high-performing social and content campaigns where I can combine strategy, storytelling, analytics, automation, and client collaboration to drive measurable brand growth.

I've built full-funnel social media content for international Fitness, Tech, and Leadership brands at Skylift Marketing, producing 15–25 posts weekly across Instagram, Facebook, TikTok, and YouTube. My content has generated 6M+ views, 150K–750K average Meta views per post, and 3M+ YouTube Shorts views.

Previously at Floret Capitals, I developed integrated brand campaigns, content assets, and market research to sharpen positioning and engagement. I combine strategy, copywriting, analytics, ManyChat automation, and clear client reporting to turn organic content into measurable outcomes, including $3,000 in revenue from 10 challenge sign-ups in one week.

Experience

Work history, roles, and key accomplishments

Current

Social Media Expert

Current

Skylift Marketing

Nov 2025 - Present (10 months)

Developed and executed full-funnel content strategies for international brands across Fitness, Tech, and Leadership niches, producing 15-25 high-performing posts per week. Built Many Chat automation funnels and tracked performance metrics via Meta Business Suite, YouTube Analytics, and Metricool.

Content Strategy Social Media Management Instagram Facebook TikTok YouTube ManyChat Meta Business Suite YouTube Analytics Metricool ClickUp Marketing Automation Analytics Reporting

Content Marketer

Floret Capitals

Aug 2024 - Aug 2025 (1 year)

Developed and executed integrated brand campaigns across social media, blogs, and ad platforms, increasing brand visibility and audience engagement. Created high-impact content assets and conducted market research and competitor benchmarking.

Content Marketing Social Media Blogging Market Research Competitive Analysis Brand Strategy Campaign Management

Senior Business Development Officer

Floret Capitals

Jan 2023 - Dec 2024 (1 year 11 months)

Planned and executed digital brand campaigns across social media channels, driving client acquisition and improving online brand positioning. Managed multi-platform content rollouts for brand activations at TEDx, FAST, and NUST.

Business Development Digital Marketing Social Media Customer Relationship Management Performance Dashboards Content Strategy

Sales Development Representative

Canonical Tutors

Mar 2024 - May 2024 (2 months)

Supported a UK-based online tutoring platform in connecting teachers with students through structured scheduling and sales development activities. Managed session coordination using Google Calendar and CRM tools.

Sales Development Scheduling Google Calendar CRM Remote Work Time Zone Management

Freelance Blog Writer

ESG Consultancy

Jan 2021 - Dec 2023 (2 years 11 months)

Researched and produced SEO-optimised blogs and articles on environmental, social, and governance topics, improving online visibility and growing client readership. Consistently met client deadlines while refining writing, editing, and research skills.

SEO Blog Writing Research Editing Content Creation

Intern

MCB Bank

Jul 2023 - Aug 2023 (1 month)

Assisted with branch operations, customer service, and financial record-keeping, gaining hands-on exposure to banking processes and compliance procedures. Contributed to daily reporting and operational efficiency initiatives.

Banking Operations Customer Service Financial Record Keeping Reporting Compliance