Open to opportunities

Muhammad Badr Ali

@muhammadbadrali

Message

I build high-ROI brand, growth, and community strategies across fintech, Web3, EdTech, and D2C.

Pakistan

Message

What I'm looking for

I'm looking to lead high-impact brand, growth, community, and go-to-market work where data, consumer psychology, and creative storytelling can drive measurable business outcomes.

I've led marketing, community, and go-to-market strategy for WireFluid at Walee Group, growing its community to 2,000+ members within five months and directing Pakistan's largest blockchain hackathon, Entangled 2026.

At StudyIn, I owned national marketing strategy across multi-market funnels, improving lead quality by 20% through hyper-local campaigns and using data-driven content testing to guide PKR 2M monthly paid spend.

At Beaconhouse Group, I managed brand communications and campaigns across nine brands, including an award-winning “Save Our Stars” campaign for The Educators. I also managed PKR 30M in annual marketing spend and grew assigned brands' social following by 12,000+.

Across 30+ brands, I've combined consumer psychology, creative storytelling, performance marketing, and community building to generate outcomes including 8x ROAS, 20x lower CPL, and NZ$840,994 raised on Kickstarter for Untamed Isles.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Community Lead

Current

Walee Group

Jan 2026 - Present (9 months)

Lead marketing, community, and GTM strategy for WireFluid, growing community to 2,000+ members and hosting live AMAs. Establish GTM for an RWA investment platform and advise across MENAP portfolio.

Marketing Community Management GTM Strategy Brand Positioning Performance Marketing Meta Ads LinkedIn Ads Discord Telegram Medium AMA Hosting Fintech Web3

Current

Co-Founder

Current

revCap

Jan 2025 - Present (1 year 9 months)

Driving GTM, client acquisition, and service delivery for a done-for-you revenue capture agency.

GTM Strategy Client Acquisition Service Delivery Revenue Capture

Current

Co-Founder & Content Lead

Current

REDCAP Marketing

Jul 2022 - Present (4 years 3 months)

Scaled 5 clients' digital presence through SMM and PPC campaigns, achieving an average of 5x ROAS.

Social Media Marketing PPC ROAS Client Management

Country Marketing Manager

StudyIn

Dec 2024 - Jan 2026 (1 year 1 month)

Owned national marketing strategy end-to-end, developing hyper-local brand strategies and implementing first-party data targeting. Pioneered a data-driven content model that informed paid ad spend for new market entry.

Marketing Strategy Campaign Execution Creative Development Media Planning Lead Generation Custom Audiences Lookalike Audiences A B Testing Data Driven Meta Ads Google Ads

Assistant Brand Manager

The Beaconhouse Group

Jan 2024 - Sep 2024 (8 months)

Executed communication strategies across a portfolio of 9 brands, managing a PKR 30M annual budget. Grew social media following by 12,000+ (24% increase) for 4 assigned brands.

Brand Management Communication Strategy Budget Management Meta Ads Google Ads ATL Social Media Growth Community Engagement

Content & Academic Writing

Upwork & Private

Jan 2017 - Dec 2023 (6 years 11 months)

Provided content and academic writing services on a freelance basis.

Content Writing Academic Writing Research

Copywriting Team Lead

The Beaconhouse Group

Feb 2022 - Dec 2023 (1 year 10 months)

Led copywriting team, ensuring consistent messaging across brand portfolio. Managed marketing budget and ran campaigns for multiple brands.

Copywriting Team Leadership Brand Messaging Campaign Management Meta Ads Google Ads

Content Team Lead

The Sprocket Media Agency LLC

Nov 2021 - Feb 2022 (3 months)

Directed content strategy for 7 USA-based clients across diverse industries. Mentored a remote team of 4 content writers and authored technical Web3 content including whitepapers and AMA scripts.

Content Strategy Web3 Blockchain Whitepapers AMA Scripts Content Production Quality Control