Open to opportunities

janita khan

@janitakhan

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Content strategist and growth expert driving audience engagement and brand visibility.

Pakistan

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What I'm looking for

I seek a role combining content strategy and growth marketing where I can lead cross-cultural teams, drive measurable engagement, and scale brand visibility.

I am a content strategist and growth specialist with hands-on experience designing content and communication strategies for digital platforms and restaurants, improving visibility and customer acquisition. I have delivered measurable engagement gains, including a 70% increase in YouTube views, and led content initiatives across diverse markets including Pakistan and the UK.

I have managed social media and Shopify operations, developed brand voices and customer personas, and performed content audits and paid-ad pitches (Meta, Yelp) to drive acquisition and retention. I have also mentored interns and coordinated cross-cultural teams to ensure consistent brand representation.

I hold a BS in International Relations from Iqra University, completed career-prep training at AMAL Academy, and run a small health-and-wellness business. I seek roles where I can combine strategic content, growth marketing, and cross-cultural collaboration to deliver measurable results.

Experience

Work history, roles, and key accomplishments

Current

Owner

Current

Serin Essentia

Jan 2025 - Present (1 year)

Founded and operated a small health and wellness products business, overseeing product selection, operations, and customer engagement.

Small Business Management Product Selection Operations Customer Service

Growth Expert

AIO

Jan 2025 - Oct 2025 (9 months)

Designed and implemented communication and onboarding strategies for restaurant partners, pitched the Centralized Ad Management Platform and paid ad solutions, and developed content strategies that improved partner visibility and customer acquisition.

Content Strategy Onboarding Paid Advertising Mentorship Social Media Strategy

YouTube Script Writer

Unity Films

Jul 2023 - Jan 2024 (6 months)

Developed and executed creative script strategies across niches that increased YouTube video views by 70% and enhanced audience engagement and retention.

Script Writing Creative Writing Analytics Cross Functional Collaboration

YouTube Script Writer

XYZ Creativez

Aug 2022 - Apr 2023 (8 months)

Designed creative concepts and wrote scripts across diverse niches to capture audience interest, improve retention, and align content with marketing objectives.

Script Writing Content Adaptation Collaboration

Content Strategist

Marketing Satisfaction

Apr 2020 - Jun 2022 (2 years 2 months)

Strategized brand voices and customer personas, created monthly multi-platform content calendars, and used analytics to optimize campaigns and improve client ROI.

Content Strategy Brand Voice Analytics ROI Optimization Personas

Social Media Manager

Mango Tree

Apr 2020 - May 2021 (1 year 1 month)

Managed and optimized Shopify site and social media channels, improving user experience, product listings, and driving increased brand visibility and website traffic.

Shopify Social Media Management Content Writing Facebook Instagram

Customer Service Representative

TruConnect

Feb 2020 - Mar 2020 (1 month)

Handled inquiries and scheduled appointments for US-based real estate clients, providing timely customer support and efficient appointment coordination.

Customer Service Scheduling Client Communication CRM Real Estate Support

Assistant Coordinator

Orchard Grammar School

Sep 2018 - Oct 2019 (1 year 1 month)

Coordinated parent-teacher meetings and events, developed and proofread assessment materials, and managed data entry and result administration to ensure accurate academic operations.

Event Coordination Administration Data Entry Proofreading

Education

Degrees, certifications, and relevant coursework

Amal Academy

Fellowship, Career Preparation

2023 - 2024

Activities and societies: Skill-based training funded by partners including Stanford University and PepsiCo; program duration Dec 2023–Feb 2024.

Completed a Career-Prep Fellowship focused on leadership, problem-solving, and critical thinking at Amal Academy.

Iqra University

Bachelor of Science, International Relations

2020 - 2024

Activities and societies: Participated in entrepreneurship project MANSHU (Sep 2022–Jan 2023); Deputy Secretary General of Debating Society (Nov 2023–Jul 2024); various volunteering and competitive events.

Completed a Bachelor of Science in International Relations (BS-IR) at Iqra University with an honorary scholarship awarded Fall 2020–Spring 2024.