Open to opportunities

shamsa shahzad

@shamsashahzad

Marketing and CRM Assistant at Complex Media, improving social engagement, email performance, and reader retention with targeted content and campaigns.

Pakistan

Message

At Complex Media, I create platform-specific social content and copy for Substack, websites, and community posts, while developing segmented email flows. This work increased audience engagement by 30–45%, raised average read time by 25%, and improved returning reader rates by 18%.

Previously, at Codistan Ventures, I developed AI-powered social media strategies that increased organic reach by 40% and engagement by 35%. Across my roles, I’ve worked on paid campaigns, SEO content, marketing automation, and analytics, including work that helped two clients rank in Google’s Top 5 for competitive keywords.

Experience

Work history, roles, and key accomplishments

Current

Marketing and CRM Assistant

Current

Complex Media

Sep 2025 - Present (1 year 1 month)

Designed platform-specific social content for LinkedIn, Reddit, and company channels, increasing audience engagement by 30–45%. Developed segmented email flows and optimized cold outreach campaigns, improving open rates by 20% and reply rates by 2–3x.

Social Media Strategy Content Strategy Email Marketing CRM Copywriting Campaign Optimization Reporting Automation

Marketing Strategist

Codistan Ventures

May 2024 - Sep 2025 (1 year 4 months)

Developed and executed AI-powered social media strategies, increasing organic reach by 40% and boosting audience engagement by 35%. Produced high-converting content that increased visibility by 45% and delivered a 3x Return on Ad Spend.

AI Content Social Media Strategy Content Strategy Community Building Automation Reporting Campaign Optimization

Marketing Executive

Digital Marvels

Mar 2023 - May 2024 (1 year 2 months)

Designed, launched, and optimized multi-channel paid media campaigns, improving visibility and driving conversions. Produced SEO-optimized content and led a high-impact TikTok campaign for a political party.

Paid Advertising SEO Content Strategy Social Media Campaign Optimization Client Relations Negotiation Influencer Marketing

Content Marketer

Octaloop Technologies

Sep 2022 - Feb 2023 (5 months)

Executed end-to-end content initiatives, ensuring alignment with brand voice and campaign goals. Delivered platform-tailored content that increased engagement and supported integrated marketing campaigns.

Content Strategy Copywriting Market Research Competitive Analysis Campaign Optimization Reporting Cross Functional Collaboration