Ric Mattison

I am a marketing and communications leader with deep experience in digital campaigns, brand strategy, and performance marketing. I design and produce high-impact assets—landing pages, emails, social, press, and paid media—to strengthen audience engagement and conversion.

At ARPA-H I led digital campaigns, social management, paid acquisition, and program launches, contributing to an 18% increase in organic web traffic and improved lead capture. Previously, I directed social strategy and paid media at ZIPS, growing engagement by 20% and boosting organic search traffic by 40%.

Earlier, as Assistant Director of Marketing and Communications at University of St. Augustine for Health Sciences, I improved email open rates by 20%, surpassed sales targets by 24% through funnel and paid strategies, and developed scalable performance reporting. I’ve also delivered freelance projects across healthcare, education, technology, and creative services with measurable results.

I prioritize data-driven decision making, cross-functional collaboration, and scalable marketing systems—CRM, analytics, SEO, and automation—to drive sustainable growth and strong brand presence.