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Richard Spencer

@richardspencer

Website Digital Operations Manager at RethinkFirst, improving web maintenance by 20% through platform capabilities and standardized workflows.

Canada

Message

At RethinkFirst, I own web operations and the technical roadmap for its web properties. I use A/B testing, technical SEO, and AEO/GEO initiatives to support engagement, AI-search visibility, and conversions, and streamlined website maintenance by 20% through existing platform capabilities and updated workflows.

At Waste Management, I led the migration and modernization of 15+ global sites to AEM, supporting a projected ~50% improvement in page-load time. I also developed and managed the agency sprint process, increasing ticket throughput by ~20% while improving QA and reducing delivery risk.

At Creative TRND, I built, maintained, and updated 100+ WordPress websites and hundreds of landing pages. I also scoped, built, and managed 20+ Shopify e-commerce sites for clients including Split Tree Cocktail and PSP Corp.

Experience

Work history, roles, and key accomplishments

Current

Website Digital Operations Manager

Current

RethinkFirst

Dec 2025 - Present (10 months)

Own web operations and technical roadmap for Rethink web properties, partnering with product marketing, design, SEO, content, and demand generation to support marketing efforts. Implement A/B testing, technical SEO, and AEO/GEO initiatives to improve engagement and conversions.

A B Testing Technical SEO AEO GEO SEMrush GA4 GTM Salesforce Content Governance Website audits Vendor Management Performance Monitoring

Web Operations Manager

Marvel & Snap

Jul 2025 - Oct 2025 (3 months)

Owned intake, scoping, prioritization, and delivery of web/marketing requests across multiple clients, coordinating cross-functional teams and enforcing QA, accessibility, and SEO standards.

Intake Management Scoping Prioritization Cross functional Coordination QA Accessibility SEO

Website Development Manager

Waste Management

May 2022 - Jan 2025 (2 years 8 months)

Led the migration and modernization of 15+ global to AEM sites and supported a projected ~50% page speed load time improvement with faster development cycles. Developed and managed the sprint process with the web development agency, increasing ticket throughput by ~20% while improving QA and reducing delivery risk.

AEM Web Standards Coding Best Practices Troubleshooting Salesforce Sprint Management QA Budget Management Resource Allocation Cost Optimization

Director of Web Development

Cyan Solutions

Dec 2020 - Apr 2022 (1 year 4 months)

Led cross-functional teams through complex web projects, managing priorities, timelines, and delivery within budget. Directed scoping, development, and maintenance of Drupal, WordPress, and Shopify websites and digital projects for B2B and B2C clients.

Drupal WordPress Shopify Project Management Scoping Development B2B B2C

Web Project Manager

Creative TRND

Dec 2017 - Nov 2020 (2 years 11 months)

Built, maintained, and updated 100+ WordPress websites and hundreds of landing pages for nonprofit, government, and commercial clients. Scoped, built, and managed 20+ Shopify e-commerce sites for clients including Split Tree Cocktail and PSP Corp.

WordPress Shopify Ecommerce SOPs Project Management Client Management