Tarnum Sharma
@tarnumsharma
Strategic Digital Marketing & Performance Manager with 8+ years of experience.
What I'm looking for
I am a strategic and data-driven Digital Marketing & Performance Manager with over 8 years of experience in media agencies, AdTech, and MarTech environments. My background as a frontend developer and designer specializing in WordPress allows me to bridge technical execution with growth marketing effectively. I excel at crafting high-impact acquisition funnels and optimizing paid-media spend, managing quarterly budgets exceeding $50K.
In my current role as Manager of Digital Performance at GardaWorld, I lead digital transformation initiatives and manage a talented team of analysts and web performance specialists. I focus on enhancing the performance of marketing websites through UX and SEO optimization, directing paid advertising strategies, and conducting A/B testing to identify user acquisition opportunities. My experience also includes overseeing digital campaigns and redesigning websites to improve conversion rates, as demonstrated in my previous role at 2020 Spaces Inc.
Experience
Work history, roles, and key accomplishments
Manager, Digital Performance
GardaWorld
Apr 2022 - Present (3 years 3 months)
Led digital transformation initiatives and managed a team of analysts and web performance specialists. Directed paid advertising strategies with a quarterly budget of $50K+ across Google Ads, Meta, and programmatic channels.
Digital Marketing Manager
2020 Spaces Inc.
Nov 2019 - Present (5 years 8 months)
Oversaw digital campaigns and led the redesign of 2020spaces.com to improve conversion. Managed cross-channel acquisition campaigns and optimized landing pages and site performance.
Front-end Web Developer & Designer
2020 Spaces Inc.
May 2017 - Present (8 years 2 months)
Enhanced site functionality, implemented SEO optimizations, and maintained technical integrity. Played a key role in UX/UI improvements aligned with marketing initiatives.
Webmaster
Family Games America
Jan 2016 - Present (9 years 6 months)
Maintained and updated the company's website, ensuring optimal performance and user experience. Implemented various web solutions to support business objectives.
Webmaster
LeDAB
Jan 2015 - Present (10 years 6 months)
Managed website content and functionality to support organizational goals. Ensured the technical integrity and user-friendliness of the web platform.
Web Developer
Milagro Interactive Technologies
Jan 2012 - Present (13 years 6 months)
Developed and maintained web applications, contributing to various client projects. Collaborated with design and backend teams to deliver comprehensive web solutions.
Internships in Web Development and Ethical Hacking
Unknown
Jan 2011 - Present (14 years 6 months)
Participated in various web development projects, gaining hands-on experience in coding and design. Explored ethical hacking techniques to understand web security vulnerabilities.
Education
Degrees, certifications, and relevant coursework
Concordia University
Graduate Diploma, Computer Science
Completed a Graduate Diploma in Computer Science, focusing on advanced topics and practical applications in the field. This program enhanced my technical skills and understanding of complex computing concepts.
Punjab Technical University (PTU)
Bachelor of Technology, Information Technology
Earned a Bachelor of Technology in Information Technology, gaining foundational knowledge in IT principles and practices. This degree provided a strong base for my career in web development and digital marketing.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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