Open to opportunities

Jordan King

@jordanking1

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Senior digital marketing leader driving SEO, CRO, and inbound growth for B2B SaaS.

Canada

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What I'm looking for

I seek a hands-on growth role at a B2B SaaS company where I can lead SEO, CRO, and web strategy, collaborate cross-functionally, and drive measurable pipeline impact.

I am a senior digital marketing leader with 8+ years of experience owning inbound growth, website performance, SEO, and conversion optimization for B2B SaaS companies. I build and execute data-driven digital growth roadmaps that increase organic visibility, improve web conversion rates, and drive qualified pipeline.

At Deliverect I owned the website as a core inbound channel, increasing lead generation 80% year-over-year through landing page optimization, CTA testing, and CRO experimentation, and I led a full website redesign to improve conversion paths and UX performance. At Maropost I delivered a redesign that increased traffic, engagement, and demand generation by 31% and built SEO/content roadmaps focused on high-intent keyword growth and conversion performance.

I bring strong cross-functional partnership with demand generation, content, product marketing, analytics, and sales teams, and practical hands-on skills in web analytics, CRO, CMS management, technical SEO, and front-end implementation to prioritize high-impact initiatives tied to pipeline outcomes.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Web Marketing

Current

Deliverect

Nov 2022 - Present (3 years 2 months)

Owned the website as a core inbound growth channel; increased lead generation by 80% year-over-year through landing page optimization, CTA testing, and CRO experimentation while leading a full redesign and improving UX performance.

SEO Conversion Rate Optimization Landing Page Optimization Web Analytics CRO UX Google Analytics

Web Strategy Manager

Maropost

Sep 2019 - Oct 2022 (3 years 1 month)

Led website strategy supporting inbound demand generation and product marketing; delivered a full redesign that increased traffic, engagement, and demand generation by 31% and built an SEO/content roadmap focused on high-intent growth.

SEO Content Strategy Web Analytics CRO Project Management A B Testing

Lead Web Developer

52 Pick-Up Inc.

May 2017 - Aug 2019 (2 years 3 months)

Built and optimized marketing websites focused on lead generation and inbound performance; implemented conversion tracking, CRM integrations, and conducted SEO/technical audits to improve site speed and structure.