Looking for a job

Federico Pala

@federicopala

MarOps professional with hands-on experience building a full-stack marketing infrastructure. Focused on automation, data and CRM for remote SaaS team.

Italy

Message

What I'm looking for

I’m looking for a remote junior role in a SaaS or tech company where I can apply hands-on HubSpot, GA4/GTM, and Zapier automation to support real growth. I want an environment that values data governance, compliance, and measurable impact.

I’m a Marketing Operations & CRM specialist with hands-on experience building a full-stack MarOps infrastructure from scratch. I set up HubSpot CRM, implemented GA4 and GTM event tracking, built Zapier automations, and focused on data governance and operational consistency.

In my Sign2Seal full-stack MarOps portfolio project, I designed the end-to-end system—from first architectural choice to deployed workflows. I configured HubSpot with 7 custom contact properties, implemented lead scoring (MQL/SQL logic), created lifecycle-driven segmentation, and automated lead journeys with HubSpot form workflows and emails. AI tools (Claude, Gemini) used throughout for brainstorming and documentation drafting.

I instrumented analytics with GA4 via GTM, tagging CTAs and building a scroll-depth intent proxy for the pricing section. I also ensured compliance using Cookiebot and Google Consent Mode v2, then translated results into dashboards in Google Data Studio for clear CRM and funnel visibility.

Before diving into MarOps, I built strong operational foundations through roles coordinating front-of-house workflows and training junior staff in high-volume environments. I'm now seeking a remote role in a SaaS or tech company to apply this MarOps foundation in a real business context — where automation, measurement, and clean data directly support growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Portfolio Project

Current

Sign2Seal

Feb 2026 - Present (4 months)

Full-stack MarOps infrastructure for a fictional B2B SaaS product. HubSpot CRM with custom properties, fit-only lead scoring (MQL/SQL), and 6 automated emails. GA4 tracking via GTM, GDPR compliance via Cookiebot. 3 Zapier automations for scoring, Double Opt-in, and data normalisation. 3 Data Studio dashboards on GA4 and HubSpot data.

Remote

Current

Front-of-House Operations

Current

Various Venues

Jul 2021 - Present (4 years 11 months)

Coordinated front-of-house workflows across seasonal high-volume venues, progressing to deputy floor responsibilities. Trained and onboarded junior staff to improve service consistency and reduced onboarding time.

Complaint Handling Upselling Service Consistency Onboarding Service consistency

Media & Communications Intern

Dinamo Basket Sassari

Sep 2019 - Mar 2020 (6 months)

Produced video content, interviews, and live-streamed press conferences for Dinamo Basket Sassari across European competition platforms. Designed and animated motion graphics for in-aren a LED and cube screen displays.

Video Production Interviewing Live Streaming Motion Graphics Press Conference Support

Media Communications Intern

ReportersTV (Università di Sassari)

Oct 2016 - Sep 2019 (2 years 11 months)

Produced news services and media content for the university web TV under professional editorial standards. Covered accredited national events alongside journalists and photoreporters.

News Production Editorial Standards Content Publishing Accreditation Press Coordination

Education

Degrees, certifications, and relevant coursework

Google Career Certificates

Google Digital Marketing (modules completed), Digital Marketing

2025 - 2026

Completed 4 modules of the Google Digital Marketing Career Certificate: Foundations of Digital Marketing & E-commerce, Assess for Success: Marketing Analytics, Attract & Engage Customers, and From Likes to Leads.