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Ricardo BastidaRB
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Ricardo Bastida

@ricardobastida

I lead customer service and order management teams across LATAM and the US.

Mexico
Message

At Zebra Technologies, I lead an eight-person Order Management team supporting LATAM and US customers, overseeing the full order cycle and resolving complex customer escalations. I delivered 99.5% Salesforce resolution performance, 99.3% quality, and reduced order-related customer requests by 30% year over year through workflow standardization and clearer ownership.

I've also led international purchasing and trade operations at Grupo Trevox, supported trade compliance at Bocar Group, and managed procurement activities at John Crane. I bring hands-on experience connecting Sales, Supply Chain, Logistics, Finance, suppliers, distributors, and customers to improve operational performance.

Experience

Work history, roles, and key accomplishments

Zebra Technologies logoZT
Current

Team Lead, Customer Service & Order Management

Oct 2021 - Present (4 years 11 months)

Lead an 8-person Order Management team supporting LATAM and US customers, overseeing the end-to-end order cycle and serving as the first escalation point for complex issues. Delivered 99.5% Salesforce resolution performance and reduced customer order-related requests by 30% year over year.

Education

Degrees, certifications, and relevant coursework

Instituto Politécnico Nacional logoIN

Instituto Politécnico Nacional

Bachelor of Arts, International Business

2015 - 2019

Pursued a Bachelor of Arts in International Business, gaining a strong foundation in global trade and business operations.

Tech stack

Software and tools used professionally

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