Looking for a job

Diogo Lourenço

@diogoloureno1

Paid Media Strategist at Dentsu Media, shaping campaigns for BMW and British Council across multiple markets.

At Dentsu Media, I drive paid media strategy for a portfolio including BMW, MINI, Rowenta, Moulinex, Tefal and Rock in Rio Lisboa. I run campaign implementation, optimization and reporting across Google Ads, Meta, TikTok and native platforms, pairing creative strategy with analytics.

At KINESSO - IPG Mediabrands, I owned end-to-end paid media strategy for British Council lead-generation campaigns across 10 markets and developed frameworks for consistent campaign quality. Earlier, at Planetiers, I built a brand’s digital presence across two ventures and led digital media, CRO, SEO and social content strategy while managing a team of 3.

Experience

Work history, roles, and key accomplishments

Current

Digital Campaign Executive

Current

Dentsu Media

Sep 2025 - Present (1 year 1 month)

Drive paid media strategy for a portfolio spanning BMW, MINI, Rowenta, Moulinex, Tefal and Rock in Rio Lisboa. Run implementation, optimization and reporting across Google Ads, Meta, TikTok and native platforms.

Google Ads Meta Ads TikTokAds Native Advertising Campaign Analytics Reporting Creative Strategy

Digital Media Campaign Executive

KINESSO - IPG Mediabrands

Aug 2023 - Aug 2025 (2 years)

Owned end-to-end paid media strategy for British Council, running lead-gen campaigns across 10 markets. Designed processes and frameworks to maintain campaign quality and grew the role into messaging, content recommendations, CRO and digital journey optimization.

Paid Media Strategy Lead Generation Campaign Management Process Design CRO Content Strategy Digital Journey Optimization

Digital Performance Manager

MAB Digital

Aug 2021 - Jul 2023 (1 year 11 months)

Owned paid media strategy and execution for an SME portfolio across real estate, education, coaching, accounting and wellness. Built lead-generation campaigns with a direct line to client revenue and partnered with business owners to translate commercial goals into media strategy.

Paid Media Strategy Lead Generation Google Ads Meta Ads Customer Relationship Management Revenue Growth

Digital Content Manager

Seekers Club

Feb 2021 - Jul 2021 (5 months)

Shaped content strategy and ran social media and email marketing for an online education platform.

Content Strategy Social Media Marketing Email Marketing

Digital Marketing Manager

Planetiers

Aug 2017 - Jan 2021 (3 years 5 months)

Built a brand and its digital presence from the ground up across two ventures: a sustainable-goods marketplace and an international sustainability event. Led digital media, CRO, SEO and social content strategy while managing a team of 3.

Digital Media CRO SEO Social Content Strategy Team Management Brand Building