Ricardo Arroyo
@ricardoarroyo1
Media investment leader at Publicis Global Delivery managing $15M+ in monthly media and building AI-powered QA that checked 270 campaign taxonomies.
Costa RicaWhat I'm looking for
At Publicis Global Delivery, I lead a pod of 11 analysts and oversee execution, pacing, and reconciliation for more than $15M in monthly media. I stay hands-on across programmatic campaigns, using DV360, Campaign Manager 360, and Innovid.
I built a Google Sheets AI-powered QA system that automated checks across 270 campaign taxonomies in Q3 2026, and introduced Claude and M365 Copilot workflows that save the team 40+ hours a week. I also created reconciliation dashboards that surface pacing and billing issues, while supporting team development and promotions.
Experience
Work history, roles, and key accomplishments
Financial Ops & Media Investment Senior Supervisor
Publicis Global Delivery
Oct 2025 - Present (1 year)
Leads a pod of 11 media buying analysts, overseeing $15M+ in monthly working media for Fortune 500 clients. Built AI-powered QA systems and drives AI adoption, saving 40+ team hours weekly.
Media Investment Supervisor
Publicis Global Delivery
Mar 2024 - Sep 2025 (1 year 6 months)
Promoted into formal people leadership, building the buying team and coaching analysts. Designed dashboards reconciling planning against billing to the dollar, reducing manual errors and cycle time.
Senior Buying Analyst
Publicis Global Delivery
Jul 2021 - Feb 2024 (2 years 7 months)
Managed end-to-end media buying for enterprise clients, negotiating with vendors to maximize budget efficiency. Built dashboards tracking delivery, pacing, and spend, and led process improvements.
Commercial & Sales Manager
Pirka Stone Costa Rica
Sep 2018 - Jun 2021 (2 years 9 months)
Led and coached a team of 15 with full commercial P&L ownership. Launched upselling and cross-selling initiatives that increased average deal size.
Education
Degrees, certifications, and relevant coursework
Universidad Isabel I
Master's, Big Data & Business Intelligence
Master's in Big Data & Business Intelligence, in progress with expected completion in June 2027.
Universidad Isabel I
Master's, Artificial Intelligence for Business
Master's in Artificial Intelligence for Business, in progress with expected completion in June 2027.
Universidad Estatal a Distancia (UNED)
Bachelor's, Business Administration
Bachelor's in Business Administration with a Marketing emphasis, completed in 2024.
LinkedIn Learning
Performance Management, Performance Management
Completed Performance Management course in 2022.
Udemy
AI Engineer Agentic Track: The Complete Agent & MCP Course, AI Engineering
Completed the AI Engineer Agentic Track: The Complete Agent & MCP Course in 2026.
Udemy
The Complete Claude Code & Claude Cowork Masterclass, Claude Code & Cowork
Completed The Complete Claude Code & Claude Cowork Masterclass in 2026.
DataCamp
Marketing Analytics for Business, Marketing Analytics
Completed Marketing Analytics for Business course in 2022.
Google Analytics, Analytics
Completed Google Analytics certification in 2021.
Tech stack
Software and tools used professionally
Availability
Location
Costa RicaAuthorized to work in
Salary expectations
Social media
Job categories
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