Open to opportunities

Daniela Vides

@danielavides

Message

I build data-driven marketing programs that grow reach, engagement, and revenue.

Costa Rica

Message

What I'm looking for

I’m looking for a role where I can lead CRM-driven growth—combining campaign strategy, Salesforce/GA4 analytics, and Power BI insights—to improve engagement and revenue. I want a team that values cross-functional collaboration and measurable impact.

I’m a brand and campaign strategist and Senior Marketing Analyst with 10+ years of experience designing integrated marketing programs across consulting, retail, and agency environments. At Accenture, I manage a $1.83B revenue portfolio across 8 global accounts in Insurance, Banking, and Payments—driving 81.6% total reach and 62.4% engagement (nearly +20% YoY) and contributing to 370 deals won.

I combine CRM strategy and measurement with hands-on execution: redesigning email nurture journeys in Salesforce Marketing Cloud to lift open rates by 20–30%, building Power BI dashboards to shape investment decisions, and turning complex CRM data into clear client engagement briefs. Fluent across the modern marketing stack—Salesforce CRM and Marketing Cloud, Power BI, GA4, and influencer strategy—I partner cross-functionally to align analytics and stakeholder needs with business outcomes under tight timelines.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Analyst

Current

Accenture

Nov 2023 - Present (2 years 6 months)

Managed a $1.83B revenue portfolio across 8 global insurance, banking, and payments accounts, delivering 81.6% total reach and 62.4% engagement (nearly +20% YoY) and contributing to 370 deals won. Redesigned email nurture journeys in Salesforce Marketing Cloud, improving open rates by 20–30%, and built Power BI CRM health and pipeline dashboards used for account prioritization and investment decis

Salesforce Marketing Cloud CRM Strategy Email Nurture A B Testing Power BI

Chief Marketing Officer

Calzatica

Sep 2020 - Oct 2023 (3 years 1 month)

Led brand and campaign strategy for a multi-brand retail and DTC portfolio, managing 6-figure USD budgets across media, production, and influencer partnerships. Delivered integrated campaigns reaching 100,000+ consumers and grew a flagship brand’s social presence by 20–50% through a structured influencer strategy.

Brand Strategy Integrated Campaigns Influencer Partnerships Paid Media DTC Marketing Social Media Growth Budget Management

Senior Project Manager

Anagram

Oct 2018 - Jul 2020 (1 year 9 months)

Directed marketing and social media campaigns for key agency clients by writing creative briefs, coordinating cross-functional teams, and streamlining delivery workflows to hit launch timelines. Owned paid media, SEO/SEM, and analytics strategy for a client portfolio, presenting performance results and optimization opportunities to senior stakeholders.

Project Management Cross Functional Collaboration Paid Media SEO SEM Marketing Analytics Vendor Management Digital Asset Production