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Josue Ma

@josuema

Media analyst planner at Publicis Groupe who analyzed and optimized 13+ nationwide campaigns for Mondelez, Pfizer, Abbott, and BIC.

Costa Rica

Message

At Publicis Groupe, I developed and executed national ATL campaigns for BIC, Mondelez, Abbott, and Pfizer. I analyzed campaign performance and optimized Meta Ads, using audience segmentation, budget analysis, and Power BI dashboards to identify opportunities to improve media efficiency.

I also built Rompope D’ la Nana from an entrepreneurial initiative into a recognized brand in its market through digital advertising and distribution strategies. At FUNDAD, I supported financial reporting, coordinated advertising, and translated between English and Spanish for international donors.

Experience

Work history, roles, and key accomplishments

Current

Entrepreneurial Initiative

Current

Rompope D' la Nana

Jan 2019 - Present (7 years 8 months)

Created and launched the Rompope D' la Nana brand, leading its development and market positioning since 2019. Coordinated distribution, built customer relationships, and implemented online advertising strategies to strengthen brand presence.

Brand Development Digital Marketing Customer Relationship Management Distribution Strategy

Media Analyst Planner

Publicis Groupe

Jan 2025 - Apr 2026 (1 year 3 months)

Developed and executed 15+ national ATL advertising campaigns for leading brands including BIC, Mondelez, Abbott, and Pfizer. Designed TV media plans, monitored ratings, built Power BI reports, and optimized Meta advertising campaigns.

Media Planning ATL Campaigns TV Ratings Analysis Power BI Meta Ads Audience Targeting Budget allocation A B Testing Performance Optimization

Administrative Assistant

Stein-Conaway Law Firm PC

Jan 2024 - Dec 2024 (11 months)

Designed and executed marketing initiatives that resulted in 200+ Google reviews in 2 months. Maintained daily communication with clients and attorneys in English and Spanish, supported legal document preparation, and optimized payment management.

Marketing Client Communication Legal Documentation Support Payment management Google Reviews

Marketing and Partnerships Ambassador

TraderPal

Jan 2022 - Dec 2023 (1 year 11 months)

Led the creation of advertising strategies and forged strategic alliances between TraderPal and its target audience. Established university partnerships to promote financial education and coordinated advertising activities to attract a diverse audience.

Advertising Strategy Strategic Partnerships University Outreach Campaign Coordination

Administrative Assistant

FUNDAD

Jan 2020 - Dec 2022 (2 years 11 months)

Managed accounting for various FUNDAD associations, designed and coordinated advertising strategies, and provided English/Spanish translation for international donors. Administered digital platforms to enhance engagement.

Accounting Advertising Strategy Translation Digital Platform Management