At Accenture Costa Rica, I lead paid media strategy and the Paid Social team, turning client objectives into campaign structures and KPIs across Meta, LinkedIn, Pinterest, and Reddit. I oversee campaign implementation, optimization, and reporting, and share insights and recommendations directly with clients.
With Nenis Handmade, I co-founded a handmade accessories e-commerce brand and helped take it from a net loss to consistent profitability. I manage its Shopify operations and Meta Ads strategy; gross margin improved from about 45% to about 64% across 2024–2026.
Earlier, I planned and optimized digital media at 4am Saatchi & Saatchi, and worked on social campaigns at Havas Madrid and Havas Tribu. I also consult for small local businesses on digital marketing strategy, audience targeting, and platform selection.
