
Ricardo Archila
@ricardoarchila
I build scalable operating systems that improve workflow, accountability, throughput, and cross-functional execution.
What I'm looking for
I've built and improved operating systems across virtual services, manufacturing, logistics, retail, marketing, and consulting for more than 25 years. Most recently, at Law Firm Marketing Pros through Virtrify, I standardized workflows, SOPs, governance, KPI reporting, QA tracking, and operating cadences to strengthen delivery reliability.
At Generación de Tecnología, I led process re-engineering across planning, material handling, storage, and distribution, supporting approximately 10% annual growth for five years. I also managed procurement and logistics across China and Venezuela, strengthening supplier, inventory, and fulfillment performance.
Earlier, I implemented distribution processes at DIGITEL that enabled deployment of 600,000+ handsets and contributed to 30%+ scratch-card sales growth. My work also includes business restructuring at Tiendas Montana, marketing launches generating US$100M in annual sales at Empresas Polar, and process-improvement consulting at Andersen Consulting.
Experience
Work history, roles, and key accomplishments
Operations Manager
Virtrify
Sep 2024 - Dec 2025 (1 year 3 months)
Standardized workflows and documentation to improve accountability and quality consistency. Implemented KPI reporting and drove execution through L-10 operating cadence.
Independent Operations & Project Delivery
Independent
Dec 2019 - Aug 2024 (4 years 8 months)
Delivered operational structuring, process improvement, go-to-market support, SOP documentation, and lightweight project coordination for selective engagements.
Operations Manager
Generación de Tecnología C.A.
Jan 2009 - Nov 2019 (10 years 10 months)
Led process re-engineering and end-to-end procurement and logistics planning. Oversaw operational execution across production support and coordinated logistics for local fulfillment and exports.
Logistics, Distribution & Technical Service Leader
Corporación Digitel
Apr 2001 - Jan 2003 (1 year 9 months)
Led distribution and fulfillment for prepaid products and mobile devices. Designed a streamlined distribution process enabling deployment of 600,000+ handsets and driving 30%+ growth in scratch card sales.
General Manager
Tiendas Montana C.A. (Grupo Corimon)
Feb 1998 - Apr 2001 (3 years 2 months)
Led business restructuring and cost-reduction program, redefining purchasing, pricing, and discount strategy. Developed framework to franchise company-owned stores.
Marketing Manager (Rice and Wheat Business)
Empresas Polar (Food Division)
Mar 1991 - Jun 1997 (6 years 3 months)
Led design and execution of marketing plans for 9 brands across Rice, Wheat, and Baby Food businesses. Spearheaded new product launches generating US$100M in annual sales.
Junior Consultant
Andersen Consulting
Apr 1988 - Mar 1991 (2 years 11 months)
Supported multi-industry process improvement engagements applying Industrial Engineering and TQM methods. Delivered structured analysis and implementation support.
Education
Degrees, certifications, and relevant coursework
Universidad Católica Andrés Bello
Postgraduate Diploma, Business Administration
Earned a Postgraduate Diploma in Business Administration with a concentration in Marketing and Finance, and a Bachelor's degree in Industrial Engineering.
Universidad Católica Andrés Bello
Bachelor's Degree, Industrial Engineering
Earned a Bachelor's degree in Industrial Engineering.
Instituto de Estudios Superiores de Administración
Management Program, Management
Completed a Management Program and Marketing Management coursework.
Coursera
Google Project Management Professional Certificate, Project Management
Earned the Google Project Management Professional Certificate.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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