Reuben Mujuru
@reubenmujuru
I lead fitness sales teams, grow membership revenue, and strengthen customer retention.
What I'm looking for
At Planet Fitness, I lead sales, customer service, corporate outreach, and partnership initiatives that generate membership leads and revenue. I also work with marketing to design promotional campaigns across multiple locations.
I coach sales teams through targeted training, performance reviews, incentive programs, and personalized development plans. I led CRM integration to improve lead tracking and follow-up efficiency, while producing daily, weekly, and monthly sales performance reports.
Previously at Virgin Active, I led sales initiatives across 10 club locations, used regional sales data and forecasting to refine strategies, and introduced training that increased lead conversion rates by 20%.
Experience
Work history, roles, and key accomplishments
Sales Manager
Planet Fitness
Dec 2021 - Present (4 years 8 months)
Directs sales team to generate revenue and oversees customer service operations. Leads CRM integration, training programs, and performance reviews to enhance team performance and retention.
Sales Manager
Virgin Active
May 2014 - Nov 2021 (7 years 6 months)
Generated sales and revenue, directed marketing collaborations, and implemented training programs that increased lead conversion rates by 20%. Managed sales forecasting and customer feedback processes across multiple locations.
Education
Degrees, certifications, and relevant coursework
Institute of Marketing Management
Bachelor of Business Administration, Marketing
Completed a BBA in Marketing/Marketing Management in November 2008.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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