Open to opportunities

lucilla minervini

@lucillaminervini

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Strategic Marketing Manager with a passion for innovation and creativity.

United Kingdom

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What I'm looking for

I am seeking a dynamic role where I can leverage my marketing expertise to drive brand growth and innovation in a collaborative environment.

I am a strategic and hands-on Marketing Manager with over 5 years of experience in brand development, campaign management, and international event coordination. My creative, commercial mindset drives my passion for innovation, allowing me to lead marketing functions from strategy to execution effectively. I am fluent in English and Italian, which enhances my cross-cultural communication skills, particularly in product-led industries ranging from retail to tech-enabled environments.

In my recent role as an Assistant Store Manager and Brand Advocate at Farrow & Ball, I managed day-to-day operations and supported local marketing activities for a premium home interiors brand. I coordinated visual merchandising, product launches, and store-level campaigns, ensuring excellent brand representation at in-store events. My previous experience as a Marketing & Event Coordinator in Italy allowed me to lead content creation and campaign planning for multi-brand collaborations, where I executed successful PR partnerships and digital strategies for renowned clients like TikTok and Coca-Cola.

As a freelance Marketing Manager, I have delivered comprehensive marketing services, including brand identity development and campaign analysis using Salesforce and Mailchimp. My educational background, with a PhD and MBA in International Business, complements my practical experience, equipping me with the analytical skills necessary to drive impactful marketing strategies.

Experience

Work history, roles, and key accomplishments

Assistant Store Manager & Brand Advocate

Farrow & Ball

Sep 2022 - Present (2 years 9 months)

Managed day-to-day operations and supported local marketing activities for premium home interiors brand. Coordinated visual merchandising, product launches, and store-level campaigns with HQ marketing team.

Visual Merchandising Product Launches Customer Engagement Brand Representation

Marketing Manager

Various Clients

Jan 2020 - Present (5 years 5 months)

Delivered full-scope marketing services including brand identity, email campaigns, and paid ads management. Built CRM funnels and campaign analysis reports using Salesforce and Mailchimp.

Brand Identity Email Campaigns Campaign Analysis Go To Market Strategy Salesforce Mailchimp

Marketing & Event Coordinator

DeltaStudio / Edenlandia / EggersLab

Jan 2015 - Present (10 years 5 months)

Led content creation, campaign planning and event marketing across multi-brand collaborations. Managed PR partnerships, influencer outreach and digital strategy execution for clients including TikTok, Coca-Cola, Ferrero, Huawei.

Content Creation Campaign Planning Event Marketing Partnerships Digital Strategy Marketing Collateral Video Scripts Campaigns

Education

Degrees, certifications, and relevant coursework

University of Naples

PhD, International Business

Completed a PhD in International Business, focusing on advanced research and theoretical frameworks within global commerce. Developed expertise in strategic international market analysis and cross-border business operations.

University of Naples

MBA, International Business

Obtained an MBA with a specialization in International Business, gaining comprehensive knowledge in global market strategies, finance, and management. Focused on developing leadership skills applicable to diverse international business environments.

University of Naples

BBA, Business Management

Earned a Bachelor of Business Administration in Business Management, covering core business principles and practices. Developed foundational knowledge in areas such as marketing, finance, and organizational behavior.

Conservatoire of Avellino

BMus, Piano & Music Theory

Completed a Bachelor of Music, specializing in Piano and Music Theory. Developed strong analytical and creative skills through rigorous musical training and theoretical studies.