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Razeena Kumar

@razeenakumar

Marketing Manager at The Medical Travel Company, driving member engagement through integrated marketing campaigns and partnerships.

United Kingdom

Message

At The Medical Travel Company, I lead UK-wide strategic marketing and deliver integrated digital and offline campaigns to grow brand awareness, member engagement, and acquisition. I’ve developed partnerships and marketing roadmaps informed by market research, customer insights, and performance analysis.

Previously, I led multi-channel campaigns at Armadillo Academy and directed B2B trade marketing at Technogym, including campaign and event work across hospitality, wellness, and residential sectors. At Alpharooms, I managed social media strategy, content, and reporting.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

The Medical Travel Company

Oct 2025 - Present (1 year)

Led UK-wide strategic marketing direction, shaping integrated multi-channel campaigns to drive member engagement, brand awareness, and growth. Developed partnerships and owned delivery of marketing initiatives, directing the end-to-end creative process.

Marketing Strategy Multi channel Campaigns Partnership Development Market Research Customer Insights Performance Analysis Creative Direction Brand Management

Marketing Manager

Armadillo Academy

Apr 2023 - Feb 2025 (1 year 10 months)

Led strategic marketing decisions and multi-channel campaigns to increase member engagement and brand presence. Managed stakeholder, partner, and agency relationships, and developed marketing roadmaps and engagement plans.

Marketing Strategy Multi channel Campaigns Stakeholder Management Partnership Management Agency Management Market Research CMS Data Analysis

Trade Marketing Manager

Technogym

Jan 2019 - Nov 2022 (3 years 10 months)

Directed strategic marketing campaigns for B2B clients across luxury hospitality, wellness, and residential sectors. Managed a £300K+ budget and oversaw end-to-end event strategy including international trade shows and partner activations.

B2B Marketing Campaign Management Budget Management Event Strategy Trade Shows Content Creation CMS Cross Functional Collaboration

Social Media Manager

Alpharooms

Mar 2018 - Oct 2018 (7 months)

Delivered and managed social media strategy, content, reporting, and campaigns. Used customer insights and competitor analysis to inform campaign decisions.

Social Media Strategy Content Creation Reporting Campaign Management Customer Insights Competitive Analysis Google Analytics