Open to opportunities

Ajay Saini

@ajaysaini

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PPC specialist driving data-driven paid search and lead generation.

India

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What I'm looking for

I seek a results-driven role leading paid media and PPC strategy where I can optimize campaigns, mentor teams, ensure compliance, and drive measurable lead and revenue growth.

I am a seasoned PPC professional with extensive experience managing paid search campaigns across Google Ads and Microsoft (Bing) platforms, focused on maximizing ROI and improving conversion funnels.

Over more than a decade I have led teams and overseen campaign strategy, bid management, audience segmentation, creative A/B testing, and compliance with ad platform policies to prevent disapprovals and suspensions.

My track record includes roles from PPC Executive to Manager PPC and Marketing Head, where I improved lead quality through targeted PPC, remarketing, pay-per-call and landing page optimization.

I hold multiple industry certifications (Google Ads Search, Shopping, SEMrush exams, Bing accreditation) and I continuously update my skills to align campaign performance with business goals.

Experience

Work history, roles, and key accomplishments

Current

Manager PPC

Current

Wildnet Technologies Pvt. Ltd.

Feb 2018 - Present (7 years 7 months)

Oversee and optimize PPC campaigns across Google and Bing for multiple industries, improving conversion rates and ROI through keyword strategy, bid management, and A/B testing since Feb 2018.

Google Ads Bing Ads PPC Strategy A B Testing Keyword Research Bid Management Conversion Rate Optimization Campaign Compliance

Marketing Head

Magnious Solutions (P) Ltd

Oct 2014 - Jan 2018 (3 years 3 months)

Led PPC and SEO teams to design and execute high-performing PPC and retargeting campaigns, improving lead quality and conversion rates through audience segmentation and analytics.

PPC Strategy Retargeting Team Leadership Google Analytics Segmentation Keyword Research

SEM Manager

Agnosco IT Services Pvt. Ltd.

Oct 2012 - Sep 2014 (1 year 11 months)

Managed SEM operations and a technical team to implement advanced targeting and creative A/B testing, optimizing budgets and conversion funnels for higher lead generation.

SEM Team Management Creative Testing Budget Management Conversion Funnels Keyword Research

SEM Team Lead

Genexis Business Process Services Private Limited

Jan 2012 - Sep 2012 (8 months)

Developed audience-specific PPC strategies and tested ad creatives to improve CTR and conversion rates while optimizing budget utilization and ad placements.

PPC Strategy Audience Targeting Creative Testing CTR Optimization Performance Analysis

PPC Executive

Wildnet Technologies Pvt. Ltd.

Aug 2010 - Jan 2012 (1 year 5 months)

Launched and optimized PPC campaigns across platforms, conducted keyword research and creative development, and ensured adherence to Google and Bing ad policies.

Campaign Setup Keyword Research Performance Monitoring Bid Management Optimization