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vijay kumar

@vijaykumar15

I am a digital marketer specializing in Google Ads, PPC, SEO, and paid acquisition.

India
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What I'm looking for

I seek a growth-focused company role where I can lead paid acquisition, drive digital transformation, and deliver measurable ROI.

I have over 13 years of experience building and optimizing paid acquisition and SEO programs across B2B, B2C, SaaS, medical and e-commerce verticals, currently working as Asst. Manager (Digital Transformation) at ICFAI Group. I manage large-scale Google/Bing/Meta campaigns, CRO, analytics, and e-commerce feed management.

I have managed accounts with budgets up to $10,000/day, generated 18,000+ leads, boosted a drone client’s CTR from 0.1% to 1.23% and ROI from 200% to 750%, and launched social campaigns exceeding one million impressions. I focus on measurable growth, ROI optimization, and cross-channel paid media strategy.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

UU

Uttarakhand Technical University

Master of Computer Applications, Computer Applications

2007 - 2010

Completed Master of Computer Applications (MCA) at Uttarakhand Technical University from 2007 to 2010.

MB

MCRP University Bhopal

Bachelor of Computer Applications, Computer Applications

2004 - 2007

Completed Bachelor of Computer Applications (BCA) at MCRP University Bhopal from 2004 to 2007.

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vijay kumar - Asst. Manager (Digital Transformation) - ICFAI Group | Himalayas