vijay kumar
@vijaykumar15
I am a digital marketer specializing in Google Ads, PPC, SEO, and paid acquisition.
IndiaWhat I'm looking for
I have over 13 years of experience building and optimizing paid acquisition and SEO programs across B2B, B2C, SaaS, medical and e-commerce verticals, currently working as Asst. Manager (Digital Transformation) at ICFAI Group. I manage large-scale Google/Bing/Meta campaigns, CRO, analytics, and e-commerce feed management.
I have managed accounts with budgets up to $10,000/day, generated 18,000+ leads, boosted a drone client’s CTR from 0.1% to 1.23% and ROI from 200% to 750%, and launched social campaigns exceeding one million impressions. I focus on measurable growth, ROI optimization, and cross-channel paid media strategy.
Experience
Work history, roles, and key accomplishments
Asst. Manager (Digital Transformation)
ICFAI Group
Jun 2022 - Present (4 years)
Managing digital transformation and paid acquisition (Google/Bing/Meta) as Assistant Manager, optimizing campaigns to improve acquisition and conversion since June 2022.
Google Ads / PPC Manager
Vivacious InfoTech
Jan 2012 - Jan 2022 (10 years)
Managed Google Ads and PPC accounts across agencies and direct clients from 2012–2022, handling high-budget campaigns and driving measurable performance improvements including generating 18,000 leads at $0.55 CPA and managing accounts up to $10,000/day.
Sr. SEO/SEM Analyst
Connoisseur InfoTech Ltd
Jan 2011 - Apr 2012 (1 year 3 months)
Performed on-page, off-page and technical SEO and managed SEM campaigns to improve organic rankings and paid search performance during a 1.5-year engagement.
Education
Degrees, certifications, and relevant coursework
Uttarakhand Technical University
Master of Computer Applications, Computer Applications
2007 - 2010
Completed Master of Computer Applications (MCA) at Uttarakhand Technical University from 2007 to 2010.
MCRP University Bhopal
Bachelor of Computer Applications, Computer Applications
2004 - 2007
Completed Bachelor of Computer Applications (BCA) at MCRP University Bhopal from 2004 to 2007.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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