Open to opportunities

Raul Diaz Miranda

@rauldiazmiranda

Message

Senior brand & growth marketing leader building AI-powered, community-led growth.

Spain

Message

What I'm looking for

I’m looking to lead brand & growth with community-led, AI-powered systems—turning content into pipeline using GTM strategy, paid + organic channels, and attribution-ready measurement in a remote-first team.

I’m a Senior Brand & Growth Marketing Manager with 12+ years driving category leadership for global brands (Disney, Marvel, Hasbro, GE Healthcare) and high-growth tech startups. I specialize in brand positioning, go-to-market strategy, community-led growth, and AI-powered content systems.

I built a 600K+ community from zero, recognized by Business Insider as #1 Marketing Creator in Spain (2023 & 2024). I translate content into measurable pipeline across B2B SaaS, DTC, and consumer brands, with a remote-first, bilingual EN/ES approach.

As an Independent fractional GTM and brand leader (Mar 2023 – Present), I’ve built GTM foundations end-to-end—positioning, messaging, paid creative, and SEO-led content roadmaps that feed demo pipeline. At Spotter Labs, I delivered $50K ARR in month one and 10x ROAS on a $5K Meta Ads budget, using HubSpot attribution + Brevo email marketing to influence ~80% of early pipeline.

Previously at Hasbro, I owned full P&L for the Disney portfolio (60% of Peru’s business unit revenue) and led programs like the Power Rangers Andean launch, delivering $15M incremental revenue (2019), 50% category share (+4pp YoY), and +50% Sell-Out growth (2020–21). I also bring hands-on experience across e-commerce, demand gen, and product/brand growth, supported by tools and systems like Make.com, SEO/AEO/LLM visibility, and marketing automation.

Experience

Work history, roles, and key accomplishments

Current

Senior Brand & Growth Marketing Manager

Current

Spotter Labs

Jan 2025 - Present (1 year 7 months)

Built full GTM from zero, including positioning, paid creative and an SEO-led content roadmap feeding a demo pipeline. Implemented HubSpot attribution and Brevo email marketing, contributing to ~80% of early pipeline.

Positioning SEO Brevo Email Marketing Marketing Automation Meta Ads ROAS Demo Pipeline

Current

Senior Brand & Growth Marketing Manager

Current

Independent

Mar 2023 - Present (3 years 5 months)

Fractional GTM and brand leadership for B2B SaaS, DTC brands and personal brands, building positioning, messaging and content-to-pipeline systems. Applies community-led growth and AI-powered content workflows to drive sign-ups, demos and revenue.

Brand Strategy Go To Market Positioning Messaging Community Led Growth Content Strategy Social Media SEO HubSpot Marketing Automation Email Marketing Brevo Meta Ads Pipeline Generation AI Powered

Senior Brand & Growth Marketing Manager

Textcortex AI

Mar 2023 - May 2024 (1 year 2 months)

Drove organic growth using TikTok/Instagram Reels and YouTube to support a sign-up to activation funnel. Used SEO/AEO and vertical video targeting to reduce CAC and grow impressions and users.

TikTok Instagram Reels YouTube Organic Social Activation Funnel SEO AEO Growth Marketing

Senior Brand & Growth Marketing Manager

Recontour LLC / Longevity Botanicals

Jul 2023 - Mar 2024 (8 months)

Increased revenue 3x in four months and improved conversion rate by 2pp via brand extensions and Amazon performance marketing. Built Make.com reporting automation to reduce ~$30K/year in agency costs.

Performance Marketing Conversion Rate Optimization Make.Com Report Automation Revenue Growth

Senior Brand Manager - Andean Region

Hasbro Inc

Nov 2018 - Sep 2021 (2 years 10 months)

Led the Power Rangers Andean launch, delivering $15M incremental revenue (2019) through tiered pricing, channel mix changes and retailer activation. Drove category performance with 50% category share (+4pp YoY) and +50% sell-out growth (2020–21), owning P&L for the Disney portfolio.

Brand Management Go To Market Pricing Strategy Channel Strategy P&L management Category Management Revenue Growth Launch planning

Product Manager AI & IoT

Telefónica Del Perú

Jan 2015 - Jan 2018 (3 years)

Increased B2B revenue by 150% (to $5M) and improved average order value by 300%. Led the largest segment campaign, achieving a 200% monthly sales uplift.

B2B Marketing Campaign Management Revenue Growth Go To Market Segment Marketing

Brand Manager

Arcor De Perú

Jan 2014 - Jan 2015 (1 year)

Doubled brand profitability from 15% to 30% and recovered 21% market leadership by launching three new products.

Brand Management Market Share Recovery Marketing Strategy

E-Commerce PM

Sodimac

Jan 2018 - Present (8 years 7 months)

Drove e-commerce growth during three Cyber Days, increasing revenue by 300% across all categories through competitive portfolio strategy and cross-selling programs.

E commerce Strategy Portfolio Strategy Cross Selling Category Growth Revenue Growth

Demand Gen

Roca

Jan 2013 - Present (13 years 7 months)

Led B2B demand generation and brand communications for GE Healthcare, Carl Zeiss and Elekta, including physician events, multi-channel campaigns and sales enablement.

Demand Generation B2B Marketing Physician Events Sales Enablement Brand Communications