Looking for a job

Veronica Varini

@veronicavarini

Marketing and Sales Manager at CampusKey who grew lead acquisition quarter over quarter and secured €70,000+ in earned media.

Spain

Message

At CampusKey, I own brand strategy, go-to-market execution, PR and commercial conversion for a SaaS ed-tech company. I shaped product priorities with Product and built the commercial operating systems supporting quarter-over-quarter lead acquisition growth.

I also secured €70,000+ in earned media and partnerships with five education and technology players, while owning budget planning and KPI tracking across the P&L.

At Enjoy Flowers, I led a full brand transformation and e-commerce strategy for a luxury DTC floral brand in the US. My repositioning work grew revenue 350% in 18 months, and I redesigned pricing and product structure to improve margins.

Earlier, at Incadea GmbH, I built LATAM marketing strategy with regional teams across six countries and improved lead conversion 20% year over year. I’ve also taught Marketing & Communications at Vatel International Business School Madrid since 2026, connecting strategic theory with real-world application.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Communications Adjunct Professor

Current

Vatel International Business School Madrid

Jan 2026 - Present (9 months)

Teaches Marketing & Communications for the Management Bachelor's Program, bridging strategic theory with real-world application.

Current

Marketing and Sales Manager

Current

CampusKey

Jan 2020 - Present (6 years 9 months)

Leads marketing and sales for a SaaS ed-tech company, owning brand strategy, go-to-market execution, PR, and commercial conversion. Drove lead acquisition growth, secured earned media, and built a cohesive brand across customer touchpoints.

Brand Strategy Go To Market PR CRM Segmentation Nurture Flows Budget Planning KPI Tracking Team Leadership

Brand Manager

Enjoy Flowers

Jan 2018 - Dec 2020 (2 years 11 months)

Owned P&L for the luxury brand, leading full brand transformation, e-commerce strategy, and commercial growth. Grew revenue by 350% in 18 months and improved margins through pricing and product portfolio redesign.

Brand Strategy Ecommerce P&L management Pricing Product Portfolio Team Leadership Customer Retention

Marketing & Communications Manager LATAM

Incadea GmbH

Jan 2016 - Dec 2018 (2 years 11 months)

Led marketing and communications across LATAM for an automotive SaaS platform, building regional strategy and collaborating with teams across 6 countries. Improved lead conversion by 20% YoY through demand-generation and partnerships.

Marketing Strategy Demand Generation Partnerships Integrated Campaigns Budget Management Team Leadership

National Marketing Analyst

DIRECTV

Jan 2013 - Dec 2016 (3 years 11 months)

Improved budget efficiency by monitoring regional performance and reallocating funds. Managed key partnerships and national marketing KPIs to support sales.

Budget Management Partnerships KPI Tracking Marketing Analytics

Brand & Marketing Coordinator

Tiger Companies

Jan 2012 - Dec 2013 (1 year 11 months)

Planned and executed regional marketing and brand campaigns across 3 brands, leading events and trade shows. Built brand identity guidelines and systems for the corporate group.

Brand Campaigns Event Planning Trade Shows Brand Identity PR