Looking for a job

Jorge Botteri

@jorgebotteri

Growth & performance marketer with 12+ years in CPG, B2B, B2C and digital mkt. Scaled a platform to 2x revenue in 12 months and drove 15x+ ROI. MBA.

Spain

Message

I build and scale businesses where strategy, operations and customer experience meet. Over 12+ years in CPG, B2B and digital, I’ve moved from brand management into business development roles where I own growth end to end: go-to-market, operations, P&L and the customer journey.

At SIDERPERU (Gerdau Group), I led SiderExpress, a corporate startup and digital intermediation platform for the construction sector. I grew it from $1M in revenue in year one to $4M by year three, expanded it into new territories, built its commercial and route-to-market model, increased EBITDA by 82% and reached an NPS of +87. I also ran “La Voz del Cliente”, a customer experience program that listened to 7,000+ customers nationwide and turned their feedback into improvement plans.

At CUIDAMEDIC, an aesthetic medicine clinic, I lead growth and operations remotely. I design AI-supported conversational and operational flows (WhatsApp and Instagram customer service, appointment reminders, lead qualification) and run a lead engine that combines organic content with paid media on Meta and TikTok.

Earlier, at Hayduk and Alicorp, I launched brands and redesigned route-to-market models, expanding distribution to eight new regions in Peru and into a new international market in Bolivia.

I hold an MBA from UNIR (Spain) and I’m based in Madrid. I’m looking for remote roles in business development, growth or customer experience, where strategy, operations and AI-enabled processes come together.

Experience

Work history, roles, and key accomplishments

Current

Growth & Digital Marketing Consultant

Current

CUIDAMEDIC

Apr 2026 - Present (6 months)

Independent consultant leading growth strategy and digital marketing for an aesthetic medicine clinic. Scaled the business to 4,000+ patients with ~20% YoY revenue growth for 3 years. Designed AI-supported conversational and operational flows for customer service and lead generation, and run paid media on Meta and TikTok Ads, building a community of ~60K followers.

Current

Head of Marketing & Business Development

Current

SIDERPERU

Oct 2021 - Present (5 years)

Led marketing and new business development at a leading construction company in Peru (Gerdau Group). Built and scaled SiderExpress, a corporate startup and digital platform, from $1M revenue in year one to $4M in year three, expanding into new territories with +82% EBITDA and an NPS of +87. Led the CX program 'La Voz del Cliente', listening to 7,000+ customers.

Commercial & Marketing Manager, Campomar

HAYDUK

Dec 2017 - Oct 2021 (3 years 10 months)

End-to-end management of the Campomar brand in the canned fish category. Redesigned the route-to-market, driving +120% YTD sales in 2020, expansion into 8 new regions and #2 national market share (12%).

Business Manager, CMI Bolivia

ALICORP S.A.A.

Mar 2015 - Aug 2016 (1 year 5 months)

Led Alicorp's international consumer goods business in Bolivia end to end. Launched Detergente Bolívar, reaching 6% market share in 4 months and beating sales targets by 15%.