Open to opportunities

Aleksandr Morozov

@aleksandrmorozov

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Senior brand leader driving global-to-local brand strategies that boost growth and engagement.

Spain

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What I'm looking for

I seek a senior brand role where I can lead global-to-local brand strategy, scale creative teams, build partnerships, and drive measurable growth while preserving brand consistency.

I am a senior brand leader with 8+ years building, governing, and scaling brand platforms across technology, education, fintech, and creative industries. I combine strategic brand thinking with hands-on leadership of creative, design, and marketing teams to deliver coherent brand systems and measurable long-term brand equity.

My work has included developing global brand positioning, narrative systems, and tone of voice, translating them into market-ready executions that improved conversion and reduced acquisition costs. I have led influencer and partnership programs, built operations in emerging markets, and delivered substantial growth in reach, engagement, and sales while maintaining brand consistency.

Experience

Work history, roles, and key accomplishments

Current

Brand Marketing Lead

Current

Journey Now

May 2025 - Present (9 months)

Owned development and translation of the global brand platform into market-ready systems across paid, owned, and earned channels, increasing visit-to-registration conversion from ~5% to 10% and reducing CPC by 3x while preserving brand consistency.

Paid Social Performance Marketing

Senior Influencer Marketing Manager

Meadow

May 2024 - May 2025 (1 year)

Owned multi-market influencer and partnership strategies across US, EMEA, Africa and emerging markets, managing €600K+ budgets and building influencer operations in African markets that exceeded promo code activation KPIs by 10x.

Influencer Marketing Budget Management Messaging Frameworks Partnerships

Senior Brand Manager

Yandex Practicum

Mar 2023 - Mar 2024 (1 year)

Owned brand communications and market activation, growing organic reach by 37% and engagement by 22% while expanding influencer and content strategies to new markets, increasing monthly reach by 58% and reducing CPV by 36%.

Brand Communications CRM Influencer Marketing Organic Growth Competitive Analysis

Marketing Communications Lead

Lifetime+

Mar 2021 - Mar 2023 (2 years)

Led end-to-end brand and communications for an IT MedTech startup, built scalable CRM and communications systems to 50,000+ users with 25%+ open rates, drove 2700%+ sales growth and secured 30+ B2B partnerships.

CRM Partner Management Email Marketing Influencer Collaboration Production Management

Senior Communications Manager

Skillbox

Dec 2019 - Feb 2021 (1 year 2 months)

Led communication strategy for international initiatives and delivered 20+ high-budget digital special projects for global brands, securing 50+ media publications with total reach exceeding 1 million.

Communications Strategy Project Management Media Relations Creative Production Campaign Execution PR

Brand & Project Manager

Look At Media

Nov 2017 - Aug 2019 (1 year 9 months)

Delivered end-to-end brand and experiential projects for global lifestyle brands including Visa and Diageo, producing 15+ offline activations reaching 100,000+ attendees and coordinating multi-stakeholder teams.

Brand Activation Experiential Marketing Event Production Campaign Execution Client Management