Open to opportunities

rasika s

@rasikas

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Player-coach sales leader building enterprise SaaS and AI startup GTM playbooks from zero to quota.

India

Message

What I'm looking for

I want a player-coach or Head of Sales role where I can build repeatable GTM playbooks, drive outbound pipeline, coach a high-performing team, and grow enterprise revenue—especially in AI-native SaaS environments.

I’m a player-coach sales leader with 10+ years closing enterprise SaaS deals and building the sales motions others scale from. At DevRev (AI-native team intelligence platform, pre-seed to Series A, $100M), I architected the startup sales motion from zero—self-generated a 3x pipeline and closed $95,390 ACV across 13 deals in year one—then wrote the playbook that turned a category-creating product into a repeatable GTM.

I lead teams while carrying quota: I ran a PDR team of 4 at DevRev and led a commercial team of 5 at Freshworks. Over a decade at Freshworks, I was recognized as President's Club (top 2%, 2019) with 100%+ attainment and best-in-team churn, owning full-cycle enterprise negotiation, technical discovery, and account expansion—from startup segment entry to sustainable growth.

Experience

Work history, roles, and key accomplishments

Current

Sales Lead (Player-Coach)

Current

DevRev Inc

Oct 2023 - Present (2 years 8 months)

Architected DevRev’s startup GTM from scratch, self-generating a $286K pipeline (3x ACV) via outbound and closing $95,390 ACV across 13 deals in year one. Built and led a PDR team of 4 while carrying a full quota, scaling the startup/SMB program to 50+ customers.

Usage Based Pricing Sales Leadership

Sales Lead, Commercial (Player-Coach)

Freshworks Inc

Jan 2023 - Sep 2023 (8 months)

Led a North America West commercial team of 5 during the ramp-up of a new sales function while carrying a personal quota. Delivered 110% target attainment in Q1 by driving structured outbound, territory planning, and pipeline discipline.

Sales Leadership Outbound Prospecting Territory Planning Pipeline Management team development Cross Functional Collaboration Quota Attainment

Sales Lead

Freshworks Inc

Apr 2021 - Dec 2022 (1 year 8 months)

Owned full-cycle revenue growth across North America for Freshservice, achieving 100% quota attainment while sustaining the lowest churn rate on the team for two consecutive years. Coached account managers on cross-sell and upsell strategies to expand revenue within the existing customer base.

Full cycle Sales Account Expansion Cross Sell Upsell Revenue Forecasting Sales Coaching

Senior Account Executive

Freshworks Inc

Apr 2019 - Apr 2021 (2 years)

Grew revenue 20% across California, Illinois, and Washington through disciplined account expansion and pipeline development. Earned Freshworks President's Club 2019 (top 2% globally) while maintaining one of the lowest churn rates in the organization.

Account Expansion Pipeline Development Revenue Growth Churn Management SaaS Sales Forecasting

Account Executive

Freshworks Inc

Jan 2017 - Apr 2019 (2 years 3 months)

Closed 100+ SaaS deals annually across North American markets selling ITSM and developer platforms to enterprise technology teams. Drove early adoption of Freshservice in North America West, helping lay the foundation for subsequent team expansion.

Enterprise SaaS Sales ITSM Selling Pipeline Generation Solution Consulting