Open to opportunities

Rashika Nagpal

@rashikanagpal

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Sales and marketing specialist driving B2B SaaS growth through outbound strategy and demand generation.

India

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What I'm looking for

I seek a data-driven B2B sales/marketing role where I can scale outbound programs, collaborate cross-functionally, and drive pipeline growth and client expansion.

I am a sales and marketing specialist with hands-on experience launching outbound campaigns, qualifying leads with BANT, and building high-value pipelines for U.S., European, and ASEAN markets. I consistently exceed KPIs, drive conversion (notably a 70% lead-to-sales conversion at Turing), and collaborate cross-functionally to upsell, retain clients, and inform product and marketing strategy.

With a Master of Science in Economics and specialization in market analytics, I combine market research, data-driven insights, and practical tools (HubSpot, Salesforce, Sales Navigator) to grow qualified leads and accelerate deal cycles. I deliver SaaS demos to C-level audiences, craft strategic pitches that secure stakeholder buy-in, and create digital collateral that amplifies regional brand reach.

Experience

Work history, roles, and key accomplishments

Outbound Sales Representative

Turing

May 2023 - Jan 2024 (8 months)

Launched outbound campaigns for the U.S. market, consistently exceeding quarterly KPIs and building a high-value pipeline; qualified prospects with BANT to achieve a 70% lead-to-sales conversion and partnered with Customer Success to upsell and retain accounts.

Upselling CRM Outbound Sales Cold Calling Email Campaigns BANT Lead Qualification Pipeline Development

Market Development Representative

SwipeGuide B.V.

Aug 2021 - Apr 2023 (1 year 8 months)

Drove lead generation across European and U.S. markets using HubSpot and Sales Navigator, boosting qualified leads by 40% QoQ and delivering SaaS demos to C-level executives to accelerate deal cycles.

Lead Generation HubSpot Sales Navigator Market Intelligence CRM

Business Development Representative

SwipeGuide B.V.

Feb 2021 - Aug 2021 (6 months)

Supported pipeline growth through prospecting and outreach during an internship, identifying high-value leads and contributing to targeted account strategies.

Prospecting Outreach HubSpot Sales Navigator Lead Qualification Demo Support Sales Enablement

Business Development Consultant

U2U Systems Pvt. Ltd.

Aug 2019 - Apr 2020 (8 months)

Led marketing and investor outreach projects across ASEAN and South Asia, securing 50% investor buy-in and increasing regional brand visibility through targeted digital collateral and strategic pitches.

Market Research Regional Marketing Pitch Development ASEAN Market Strategy

Education

Degrees, certifications, and relevant coursework

Vrije Universiteit Amsterdam

Master of Science, Economics (Market Analytics)

Completed a Master of Science in Economics with a specialization in Market Analytics, focusing on data-driven market analysis and applied economic methods.