raquel merenciano

Coordinates strategic account structuring for clients in Brazil and the US, connecting market diagnosis, paid media, and commercial operations into growth action plans. Developed a proprietary strategic structuring playbook and manages paid media budgets with ROI, CAC, LTV, and CPA tracking.

Planned and executed multichannel integrated marketing campaigns for clients across multiple segments, with full project management and creative delivery. Managed brand positioning and social media strategy, achieving a +35% success rate in marketing actions.

Led integrated brand strategy across digital and physical channels, driving 18% revenue growth within three months and increasing digital awareness by 50%. Managed a team of 5 and oversaw marketing budget and strategic partnerships.

Developed and planned content and marketing campaigns for clients across different segments, aligned with communication objectives and strategic positioning. Created marketing assets, presentations, scripts, and video content, and coordinated production with creative teams.

Managed client journeys to identify opportunities for improving customer experience and strengthening relationships. Used SQL for data querying and analysis to support intelligence initiatives and performance tracking.

Bachelor's Degree in Social Communication with focus on Advertising and Marketing, completed in 2023.

Academic exchange program completed in 2018.