Open to opportunities

Raquel Bodas Fernández

@raquelbodasfernndez

Message

Corporate communications leader creating integrated PR and digital strategies that protect reputation and drive growth.

Spain

Message

What I'm looking for

I’m looking to lead corporate communications and PR strategy—especially in complex, regulated sectors—building reputation and integrated campaigns that align with commercial goals, partner teams effectively, and turn KPIs into continuous performance improvements.

I’m a corporate communications leader with 15 years of experience designing and delivering integrated strategies across corporate communications, public relations, reputation, content, digital marketing, stakeholder engagement and events. I advise brands and senior leadership teams in complex and regulated sectors—healthcare, banking, sustainability and agrifood—aligning communication with business objectives across Europe and Latin America.

In my current role, I lead strategic B2B and B2C accounts with budgets exceeding EUR 2M, designing and executing 360 campaigns that combine PR, digital, content, paid media and events. I shape corporate narratives through executive positioning and thought leadership across earned, owned, shared and paid channels, define KPIs, and optimize performance while coordinating international teams and agency ecosystems to ensure strategic consistency and high-quality delivery.

Experience

Work history, roles, and key accomplishments

Current

PR & Communications Lead

Current

Findasense

Oct 2022 - Present (3 years 8 months)

Led strategic B2B and B2C communications accounts with budgets exceeding EUR 2M, managing a multidisciplinary team across communications, content, and digital. Designed and executed integrated 360 campaigns spanning PR, digital, content, paid media, and events, and advised senior leadership on corporate positioning and reputation management in complex environments.

Corporate Communications Public Relations Integrated Campaigns Content Strategy Digital Marketing Stakeholder Engagement Reputation Management Team Leadership Budget Management

Manager, Public Affairs & PR

Levin Institutional Health Affairs

Jan 2022 - Sep 2022 (8 months)

Managed highly regulated public affairs and communications accounts, leading a five-person team and budgets between EUR 1M and EUR 2M. Developed stakeholder engagement strategies and thought leadership platforms, aligning organizational narratives with institutional, reputational, and business priorities.

Public Affairs Stakeholder Engagement Media Relations Reputation Management Thought Leadership Team Leadership Budget Management

Senior Institutional Consultant

Levin Institutional Health Affairs

Aug 2020 - Dec 2021 (1 year 4 months)

Designed and implemented communication and stakeholder engagement strategies for health and food sectors, managing relationships with institutions, associations, and public-sector stakeholders. Built messaging frameworks and spokesperson preparation materials while analyzing regulatory environments to identify risks, opportunities, and positioning levers.

Institutional Relations Stakeholder Engagement Messaging Frameworks Media Relations & Regulatory Risk Assessment Reputation Management Thought Leadership

Senior Communications & PR Consultant

Atrevia

Jul 2017 - Jul 2020 (3 years)

Developed and led integrated communication and marketing strategies across health and consumer clients, managing reputation-sensitive accounts. Delivered 360 campaigns combining PR, digital, content, and events, and supported brand positioning through media and influencer relations, events, and ongoing performance insights.

Public Relations Integrated Campaigns Digital Marketing Content Strategy Media Relations Influencer Relations Event Planning Reputation Management Positioning

Communications and Events Manager

Phergal Laboratorios

Nov 2016 - Jun 2017 (7 months)

Defined and implemented corporate communications and brand positioning strategy for a dermopharmaceutical business, aligning communication initiatives with business and marketing goals. Managed the department budget, supervised external agencies, and supported media and influencer relations, campaign planning, and crisis communications preparation.

Corporate Communications Positioning Media Relations Influencer Relations Event Management Agency Management Budget Management Campaign Planning

Communications & PR Consultant

Atrevia

Jul 2014 - Oct 2016 (2 years 3 months)

Executed communication and PR strategies across health, consumer, and lifestyle sectors, including media relations, content development, and event coordination. Completed an 18-month in-house secondment reporting to a Communications Director, supporting client brand positioning initiatives.